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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun052009

L.A. Sparks Become Second WNBA Team With Jersey Sponsor

Candace Parker, currently on maternity leave, in a mock up of what the new Los Angeles Sparks jersey will look like with a Farmers Insurance logo.June 5, 2009: The Los Angeles Sparks have signed a deal with Farmers Insurance Group of Companies making them the second WNBA team that will wear branded jerseys for the 2009 season.

The multi-year deal kicks in June 6 when the Sparks, led by Lisa Leslie, meet the defending WNBA champion Detroit Shock in a nationally televised game on ABC. Financial terms of the deal were not disclosed. The Sparks-Farmers Insurance follows a deal between the Phoenix Mercury and LifeLock under which the team will wear jerseys emblazoned with the identity theft prevention company's logo.

Both NBA commissioner David Stern and WNBA president Donna Orender said that they expect other WNBA teams to sign deals for jersey-sponsored logos. The WNBA is following a marketing road already taken by Major League Soccer, which has 11 of its 15 teams involved in deals that include jersey sponsors, and Nascar, which allows its drivers to cover their jumpsuits and cars with sponsor logos.

As part of Sparks deal, the Farmers Insurance name and logo will appear on the front of the Sparks jerseys and will have "considerable visibility" in the Staples Center during Sparks home games such as in-arena signage, media and related community activities.

"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market," Kevin Kelso, evp and CMO for Farmers Insurance, said in a statement. "What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy – the women's market – not only in L.A., but throughout our operating territory." Added Orender, "Strong brands continue to be attracted to the league, not only for its elite athletes, outstanding entertainment, and high level of play, but also for its authentic connection to communities, families, and women." The Sparks other high profile player, Candace Parker, currently is on maternity leave but may return later in the season.

WNBA'S PHOENIX MERCURY, LIFELOCK SIGN DEAL FOR BRANDED JERSEYS

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