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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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CFB Title Games '21-24
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Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun052009

L.A. Sparks Become Second WNBA Team With Jersey Sponsor

Candace Parker, currently on maternity leave, in a mock up of what the new Los Angeles Sparks jersey will look like with a Farmers Insurance logo.June 5, 2009: The Los Angeles Sparks have signed a deal with Farmers Insurance Group of Companies making them the second WNBA team that will wear branded jerseys for the 2009 season.

The multi-year deal kicks in June 6 when the Sparks, led by Lisa Leslie, meet the defending WNBA champion Detroit Shock in a nationally televised game on ABC. Financial terms of the deal were not disclosed. The Sparks-Farmers Insurance follows a deal between the Phoenix Mercury and LifeLock under which the team will wear jerseys emblazoned with the identity theft prevention company's logo.

Both NBA commissioner David Stern and WNBA president Donna Orender said that they expect other WNBA teams to sign deals for jersey-sponsored logos. The WNBA is following a marketing road already taken by Major League Soccer, which has 11 of its 15 teams involved in deals that include jersey sponsors, and Nascar, which allows its drivers to cover their jumpsuits and cars with sponsor logos.

As part of Sparks deal, the Farmers Insurance name and logo will appear on the front of the Sparks jerseys and will have "considerable visibility" in the Staples Center during Sparks home games such as in-arena signage, media and related community activities.

"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market," Kevin Kelso, evp and CMO for Farmers Insurance, said in a statement. "What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy – the women's market – not only in L.A., but throughout our operating territory." Added Orender, "Strong brands continue to be attracted to the league, not only for its elite athletes, outstanding entertainment, and high level of play, but also for its authentic connection to communities, families, and women." The Sparks other high profile player, Candace Parker, currently is on maternity leave but may return later in the season.

WNBA'S PHOENIX MERCURY, LIFELOCK SIGN DEAL FOR BRANDED JERSEYS

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