By Barry Janoff
February 18, 2016: The road to hosting the Olympic Games is long and arduous, as Los Angeles, Paris, Rome and Budapest are finding out.
But those four cities — all vying to become the official host destination for the 2024 Summer Games — took the next step on Thursday (Feb. 17) by meeting a deadline and delivering to the International Olympic Committee a swath of documents — which according to the IOC "arrived for the very first time on a USB key only, instead of thousands of pages of paper documents" — needed to continue their journey.
Confirmed by the IOC was that they had received from each the first stage of three completed stages of material for the "Candidature File: Vision, Games Concept and Strategy to host the Games of the XXXIII Olympiad 2024."
As part of its process, the Los Angeles 2024 bid committee unveiled its official candidate city logo and tag line it would use moving forward to continue to rally people around it cause.
The slogan, "Follow the Sun," is accompanied by what was described as a "symbol of athletes reaching for their dreams . . . illuminated, lifted and empowered by the rays of the sun, which emanate from a sparkling point of light at the figure’s heart — a palette of colors often seen in the city sky both at dawn and sunset."
"The sun has always been a symbol of hope, of change and of the future," offers an accompanying spot, "Follow the Sun," which will air on broadcast and social media moving forward in the process. "So in 2024, we invite people to 'Follow the Sun' to a city of optimism constantly reinventing itself. Where the world will experience a new Olympic Games for a new era, in a place where the world's cultures come together every day."
As part of its documents, Los Angeles 2024, working in conjunction with the U.S. Olympic Committee, also unveiled additional details for planned venues in the region, including the proposed use of the $3 billion stadium being built in Inglewood, which will house the NFL's Los Angeles Rams beginning in 2019.
Other venues include the Los Angeles Coliseum (Opening and Closing Ceremonies, track & field), Staples Center basketball), the Rose Bowl (soccer), the Forum (gymnastics) and Pauley Pavilion (volleyball).
“We all know that Los Angeles is a city that breathes Olympism. It’s in our DNA. But this logo is about more than Angelenos’ love for the Games,” Los Angeles mayor Eric Garcetti said during a media event in the city on Thursday. “This logo captures the essence of L.A. — a soaring belief that through hard work, creativity and ingenuity, we can follow the sun and reach the highest levels of success.
"It is with that commitment, that we are excited to continue following our dream of bringing the Games back to a city that loves them."
"It is with that commitment, that we are excited to continue following our dream of bringing the Games back to a city that loves them," said Garcetti.
Los Angeles hosted the Summer Olympics in 1932 and 1984. The U.S. last hosted the Summer Games in 1996 (Atlanta).
According to Jacqueline Barrett, associate director for Olympic Games/Olympic Candidatures, “Following Olympic Agenda 2020, the candidate cities are making use of an extremely high percentage of existing and temporary venues, possibly the most ever. The plans received indicate very thoughtful consideration of what the Cities and their people need for the future."
LA 2024, USOC Eye Finances, Security
L.A. Gets 2024 Olympic Games Bid Position
Back to Home Page