Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
Oct192012

Armstrong Losses Hit Home With Departure Of 24 Hour Fitness Deal, Co-Branded Clubs

By Barry Janoff

October 18, 2012: The drug-related scandal involving Lance Armstrong has hit even closer to home for the former pro cycler. 24 Hour Fitness has not only joined the list of companies that have ended or are ending their alliances with him, but said it would also remove the Lance Armstrong name from six co-branded fitness clubs, four of which are in Armstrong's hometown of Austin.

The other two are located in Denver and Tigard, Ore.

Armstrong has lost most of his marketing partners over the past two days as the result of a U.S. Anti-Doping Agency report released last week that detailed the widespread used of prohibited performance-enhancing drugs by Armstrong and teammates, which included his seven consecutive Tour de France wins from 1999-2005.

Among the companies severing ties with Armstrong are Nike, Anheuser-Busch's Michelob Ultra, RadioShack, FRS energy drink, Giro, Honey Foods, SRAM and Trek Bicycles.

Armstrong earned an estimated $15 million from endorsement deals in 2011, according to industry analysts.

Many of these companies worked with Armstrong on his LiveStrong foundation, which raises awareness and money to fight cancer, and they have vowed to remain aligned with that effort. Armstrong himself is a survivor of cancer.

The statement released by 24 Hour Fitness mirrored many of those from other now former Armstrong partners.

“Given the evidence surrounding Lance Armstrong's alleged actions, we have determined that our business relationship with Armstrong no longer aligns with our company's mission and values. Over the coming weeks, we plan to remove the Lance Armstrong brand from our six co-branded fitness clubs and further improve these facilities to enable and inspire our members to achieve their fitness goals.”

A Web site dedicated to the 24 Hour Fitness Lance Armstrong locations now yields this result: "Thank you for visiting 24HourFitness.com. Unfortunately, we are not able to process your request at this time. We apologize for any inconvenience. Check back with us later. Thank you for your patience while we improve our site."

Among the few remaining companies that have not as yet cut ties with Armstrong is Oakley eyewear, which has said it is awaiting a decision from the International Cycling Union, the world governing body for the sport, on its review of the USADA's report.

According to the ICU, they can either uphold the USADA's findings and the ban and removal of wins — including seven Tour de France victories — that were placed on Armstrong or take the matter to the Court of Arbitration for Sport. The latter is an international body headquartered in Switzerland that was established in 1984 under the then-auspices of the International Olympic Committee to settle disputes related to the Olympics. It was later revamped to become an independent arbitration body that can handle situations related to numerous global sports.

The USADA, whose report includes sworn statements from 26 witnesses, including 11 former teammates, has banned Armstrong from cycling for life and decreed that 14 years of his career results, including the Tour de France wins, be erased.

Armstrong, who has resigned his position as chairman for LiveStrong, has vehemently denied the use of any prohibited substances, claiming that he never tested positive in upward of 600 drug tests he took during his pro career.

In Tiger Woods Fashion, Marketers Put Brakes On Armstrong Deals

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>