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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Oct072009

Lance Armstrong New 'Spokes' Person For Anheuser-Busch's Michelob Ultra

New Michelob Ultra spokesman Lance Armstrong. (Photo: Anheuser-Busch)October 7, 2009: In what might seem like a perfect partnership to some but an unusual union to others, Michelob Ultra said it has signed a three-year deal with Lance Armstrong to become "the brand's new spokesperson and ambassador." Financial terms were not disclosed.

The deal makes Armstrong one of the most prominent active athletes to endorse an alcoholic beverage. Other than Nascar, where drivers and teams have beer and alcohol sponsors, pro sports such as the NFL, NBA and Major League Baseball do not permit active players and coaches to sign marketing deals with alcoholic beverage companies. The NBA last season lifted a two-decade ban and began to allow teams to sell courtside advertising to hard liquor companies. MLB, Nascar and the NHL also allow alcoholic beverage companies to have ads within view of TV cameras.

Armstrong is known as much for his successful fight against cancer and his global efforts via the Lance Armstrong Foundation to find a cure for the disease as for his seven Tour de France victories. Michelob Ultra already sponsors Armstrong’s Livestrong Challenge biking events, which raise money for the cancer-awareness efforts of his foundation, and "has been a strong supporter of the sport of cycling since 2004. As part of its Race to the Ultra series, the brand sponsors more than 40 major running and cycling events annually across the country," according to the brand, a division of Anheuser-Busch InBev, St. Louis.

The 38-year-old athlete helped to break the news via Twitter, telling his followers, "Just announced a new partnership w/ Michelob Ultra. About to walk out and speak to 5000 distributors from around the USA." Armstrong's other marketing partners include Nike, 24 Hour Fitness, Clear2O water, FRS energy drinks, Oakley sunglasses and RadioShack, which signed a deal this past July to be lead sponsor for Armstrong's Team RadioShack efforts as a "cyclist, runner and triathlete in events around the world, including the 2010 Tour de France."

Michelob Ultra stressed the point that the alliance is key to its strategy to position itself as the beer of choice for people who not only enjoy sports but are into health and fitness. "Lance Armstrong is an ideal ambassador for this brand and we are honored to have him represent Michelob Ultra," Keith Levy, vp-marketing for Anheuser-Busch, said in a statement. "Having dominated a sport that requires such a physical commitment, Lance is the perfect athlete to connect with adult beer drinkers who lead active lifestyles."

Armstrong will appear in a new Michelob Ultra TV spot, "Little Bumps," in which he is seen successfully cycling up a steep incline while a voiceover says, "Some people see mountains [they must overcome] . . .  others see bumps." He also will make what was called a "cameo appearance" in a second ad, "Escalator," both which are scheduled to air in 2010. Michelob Ultra said it would also use Armstrong's likeness on print, outdoor advertising, digital marketing programs, product packaging and POS. Creative will include a drink responsibly message. Michelob Ultra's lead agency is Euro RSCG, Chicago.

"I'm always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training," Armstrong said in a statement. "I'm excited about my association with Michelob Ultra, a brand that supports cycling and running communities across the U.S. and is a favorite among active adults."

Armstrong retired in 2005 after winning his record seventh consecutive Tour de France, but returned in 2009 and finished third in the event. Armstrong has been at odds with Agence Française de Lutte contre le Dopage, the group that oversees and legislates the use of banned substances in France. Armstrong has faced accusations of having used illegal performance-enhancing drugs during Tour de France events but has not failed any tests administered by AFLD. Back to Home Page

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