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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Zombies' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep092015

Doritos Offering People Last Chance To Crash The Super Bowl For Fame, Fortune

By Barry Janoff

September 9, 2015: In what is being called the last version of one of the longest-running campaigns in Super Bowl history, Doritos has unveiled details for Crash the Super Bowl 50, offering consumers the opportunity to create an ad and win $1 million plus the opportunity to work with director Zach Snyder.

Since its first iteration during Super Bowl XL in 2006, Doritos said it has received more than 32,000 submissions and awarded more than $7 million in prize money. The brand from Frito-Lay North America, a division of PepsiCo, said it was the "first brand to hand over highly coveted Super Bowl air time to consumers, giving fans an opportunity to share their work and their love of the Doritos brand on one of the world's biggest stages."

The ending of the campaign is not due to lack of public interest. Last year, Doritios said it received a record number of submissions from around the world. The two winning spots, "Middle Seat" (pictured below) and "When Pigs Fly," have been viewed more than two million and one million times, respectively, on YouTube alone.

"We felt the time was right to find that next great program that would challenge our fans," Ram Krishnan, svp and CMO for Frito-Lay North America, said in a statement.

He did not specify what activation might replace it except to say, "We are still going through our planning process."

According to Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights, "Over the past nine years the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand."

In addition to winning a cool million and seeing their creative air on CBS during the broadcast of Super Bowl 50 on Feb. 7, 2016 — as well as countless times on YouTube and other media outlets — this year's winner will have the opportunity to work with Snyder on an upcoming project

Two additional finalists will each win $100,000 and "an opportunity to consult on an upcoming Doritos brand project."

Super Bowl XLIX was watched on NBC by some 114.4 million viewers. This year's game is expected to equal or top that due to the historic nature of the 50th staging of the event.

Doritos said that all submissions for the Crash the Super Bowl 50 contest must be received by Nov. 15 , 2015. (Details can be found here.)

Snyder's resume includes Dawn of the Dead, 300, Watchmen, Man of Steel and the upcoming Batman v. Superman: Dawn of Justice.

According to Snyder, "Only the Doritos brand gives aspiring film makers an opportunity to see their ads air during the Super Bowl. I started my career making commercials and remain a big fan of the medium.

"Having made several Super Bowl commercials myself, I'm really excited to be a part of this year's contest. It is the venue which always produces the most innovative and exciting work," said Snyder.

"Doritos fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest," said Mukherjee. "I can't wait to see what they come up with this year."

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