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• DAZN, the live and on-demand sports streaming platform, named its boxing broadcast team, led by Hall of Fame boxer Sugar Ray Leonard, Brian Kenny, Kay Adams, Chris Mannix and LZ Granderson. They will work their inaugural event when world heavyweight champion Anthony Joshua faces Alexander Povetkin on Sept. 22 from Wembley Stadium.

• In recognition of the company’s 50th anniversary, Ralph Lauren has signed a deal with MLB and his hometown New York Yankees to create create a limited-edition Ralph Lauren Yankees collection, including a classic baseball jacket, New Era baseball cap, Wilson baseball glove and a Rawlings commemorative baseball. Lauren himself will throw out the ceremonial first pitch on Sept. 20 before the Yankees host the Boston Red Sox in Yankee Stadium.

• The NFL Foundation said it would contribute $1 million to Hurricane Florence relief efforts. The contribution will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

The Marketing Force Is With Disney: 'The Last Jedi' Trailer Kicks Off On ESPN 'MNF'

By Barry Janoff

October 8, 2017: A new trailer for the much-anticipated Star Wars: The Last Jedi is scheduled to break Monday night (Oct. 9) on ESPN during NFL Monday Night Football, and it’s not just Star Wars fans who are waiting for the force to be with them.

With the movie set to open Dec. 15, a Millennium Falcon filled with partners is also set to embark on a two-month countdown by unleashing the marketing power of the Star Wars galaxy.

Disney has untied the forces of its divisions for the promotion: LucasFilm teased the trailer with snippets that aired throughout Sunday (Oct. 8) on ESPN. (See trailer teaser here.)

The full trailer will air during halftime of the game between the Minnesota Vikings and the Chicago Bears in Chicago. The brodacast is scheduled to begin at 8:30 PM (ET).

Disneyland Resort in Anaheim, Calif. is also part of the launch strategy, with the trailer scheduled to air on a giant screen outside AMC Downtown Disney 12 Theatres in the Downtown Disney District.

(A countdown is scheduled to begin at 5 PM PT, complete with a live DJ, games and giveaways, according to Disney.)

Among marketing partners that have or are ready to release The Last Jedi products are Walmart, Target, Toys ‘R Us, Hasbro, Lego, General Mills, Nissan, Verizon, Vizio, Campbell’s Soup, Royal Philips (special-edition shavers), Po-Zu footwear, Stance socks, Christian Louboutin (fashion), Gamestop, Apple, Electronic Arts, Zen Stiudios (video games and apps), State backpacks and LucasFilm Publishing.

Following the trailer launch Monday night, tickets to the Star Wars: The Last Jedi will go on sale via apps and at various online destinations, including Fandango and Atom Tickets.

Disney wants to replicate or better the success it had with a two-month ticket pre-sale lead time for The Force Awakens in 2015. More than $100 million in tickets were pre-sold for the film, released in December of that year, starting immediately after a trailer aired in mid-October, according to industry analysts.

Tickets for the most recent film in the Star Wars universe, last year’s Rogue One: A Star Wars Story, went on sale just a few weeks before its Dec. 16 release in theaters.

According to Disney, people who get their tickets to Star Wars: The Last Jedi via Fandango will receive a "cool gift with purchase: an exclusive film movie poster from Fandango FanShop, Fandango’s movie merchandise marketplace (while supplies last).”

Fandango said its FanShop is offering dozens of Star Wars collectibles to celebrate the tickets-on-sale date. (See site for details.)

People who purchase Star Wars: The Last Jedi tickets via the Atom Tickets app or Web site will be able to buy official Star Wars merchandise "in a single, seamless transaction and could have it shipped to their homes in time for the film’s opening weekend," according to Disney.

The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
 
Star Wars: The Last Jedi was written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are executive producers.

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