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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

The Marketing Force Is With Disney: 'The Last Jedi' Trailer Kicks Off On ESPN 'MNF'

By Barry Janoff

October 8, 2017: A new trailer for the much-anticipated Star Wars: The Last Jedi is scheduled to break Monday night (Oct. 9) on ESPN during NFL Monday Night Football, and it’s not just Star Wars fans who are waiting for the force to be with them.

With the movie set to open Dec. 15, a Millennium Falcon filled with partners is also set to embark on a two-month countdown by unleashing the marketing power of the Star Wars galaxy.

Disney has untied the forces of its divisions for the promotion: LucasFilm teased the trailer with snippets that aired throughout Sunday (Oct. 8) on ESPN. (See trailer teaser here.)

The full trailer will air during halftime of the game between the Minnesota Vikings and the Chicago Bears in Chicago. The brodacast is scheduled to begin at 8:30 PM (ET).

Disneyland Resort in Anaheim, Calif. is also part of the launch strategy, with the trailer scheduled to air on a giant screen outside AMC Downtown Disney 12 Theatres in the Downtown Disney District.

(A countdown is scheduled to begin at 5 PM PT, complete with a live DJ, games and giveaways, according to Disney.)

Among marketing partners that have or are ready to release The Last Jedi products are Walmart, Target, Toys ‘R Us, Hasbro, Lego, General Mills, Nissan, Verizon, Vizio, Campbell’s Soup, Royal Philips (special-edition shavers), Po-Zu footwear, Stance socks, Christian Louboutin (fashion), Gamestop, Apple, Electronic Arts, Zen Stiudios (video games and apps), State backpacks and LucasFilm Publishing.

Following the trailer launch Monday night, tickets to the Star Wars: The Last Jedi will go on sale via apps and at various online destinations, including Fandango and Atom Tickets.

Disney wants to replicate or better the success it had with a two-month ticket pre-sale lead time for The Force Awakens in 2015. More than $100 million in tickets were pre-sold for the film, released in December of that year, starting immediately after a trailer aired in mid-October, according to industry analysts.

Tickets for the most recent film in the Star Wars universe, last year’s Rogue One: A Star Wars Story, went on sale just a few weeks before its Dec. 16 release in theaters.

According to Disney, people who get their tickets to Star Wars: The Last Jedi via Fandango will receive a "cool gift with purchase: an exclusive film movie poster from Fandango FanShop, Fandango’s movie merchandise marketplace (while supplies last).”

Fandango said its FanShop is offering dozens of Star Wars collectibles to celebrate the tickets-on-sale date. (See site for details.)

People who purchase Star Wars: The Last Jedi tickets via the Atom Tickets app or Web site will be able to buy official Star Wars merchandise "in a single, seamless transaction and could have it shipped to their homes in time for the film’s opening weekend," according to Disney.

The film stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, Kelly Marie Tran, Laura Dern and Benicio Del Toro.
 
Star Wars: The Last Jedi was written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are executive producers.

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