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Final Four '22 In NOLA
Cancer Drives Home
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NCAA Needs Mad Fix

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr082010

Le Tigre Takes Guerrilla Swipe Evoking Tiger

April 8, 2010: Le Tigre clothing will use a guerrilla marketing effort playing off the situation involving Tiger Woods to get the word out about its men's and women's golf polos.

Le Tigre said it would unveil this week a billboard in New York to coincide with Woods return to pro golf at The Masters in Augusta, Ga. The billboard, located on the West Side of Manhattan, will feature a red Le Tigre golf polo with the text, "Golf's Original Tiger.  For Those Who Play A Round."

This is the second Le Tigre Tiger-related billboard. In December, a billboard featured the slogan "Golf Needs a Tiger. Let's Get Back on Course."

The new billboard will be up for the month of April.

According to a company spokesperson, the guerrilla effort has a significant degree of altruism. "You may be thinking that Le Tigre is capitalizing on Tiger Woods’ much publicized fall from grace," said the spokesperson. "But Le Tigre will donate 100% of net profits from the online sales of all polo shirts to organizations that help young people get on course and stay on course."

The effort in December donated 20% of net profits of all polos to TheFirstTee.org, a group that uses golf to provide learning facilities and educational programs.

The Le Tigre men's and women's golf polo retails for $32 and is available online at LetigreUSA.com.

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