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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Monday
May152017

Lebron’s Cavaliers, Goodyear Seek Global Exposure With NBA Jersey Logo Alliance

By Barry Janoff

May 15, 2017: The LeBron James-led Cleveland Cavaliers, currently seeing a return trip to the NBA Finals to defend their title, today unveiled a deal with Goodyear that would put the company’s winged foot logo on Cavs game jerseys beginning next season.

The Cavaliers are the latest team to take advantage of the NBA’s three-year pilot program, beginning with the 2017-18 campaign, which coincides with Nike’s first season as the league’s official jersey provider.

Financial terms were not disclosed.

Other teams that have unveiled game jersey logos include the Boston Celtics and GE, Brooklyn Nets and software company Infor, Utah Jazz and research software company Qualtrics, Philadelphia 76ers and StubHub and the Sacramento Kings and Blue Diamond.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The deals unveiled to date have been in the $5-$8 million range annually.

However, the Golden State Warriors were said to be asking $15-$20 million for a jersey ad deal.

Industry analysts said that the Cavaliers deal could be closer to that range rather than the lower-end numbers.

The three-year pilot launch coincides with the beginning of Nike's eight-year contract, valued at $1 billion by industry analysts, replacing adidas as the NBA's official on-court apparel provider.

"This partnership had to be something that our entire franchise, and specifically our team, believed in and can now be inspired by," David Griffin, Cavaliers GM, said during a media conference in Quicken Loans Arena.

"We can’t imagine a more appropriate partner than Goodyear, and the team will have a unique depth of pride wearing the Wingfoot on the court as we compete."

The sponsor patch will not appear on the general retail versions of the Nike player jerseys, but teams have the option to sell the jerseys with sponsor patches, as well as other merchandise, in their own retail outlets and on their Web sites, according to the NBA.

According to  Rich Kramer, chairman, CEO and president for Goodyear, "This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following. For us, we appreciate these relationships and what they bring to us. The NBA is a growing sport internationally and specifically in China, where we have a significant presence."

This deal comes with added incentives, including a $1 million donation to Cleveland and Akron school districts to support STEM (Science, Technology, Engineering and Mathematics).

James is among a group of athletes currently appearing in a marketing-awareness campaign for STEM.

Turner Sports, a broadcast partner for the NBA and the official media partner of this agreement, said it would "bring to life the power of the jersey patch through custom-branded content and advertising."

Goodyear said that the Cavaliers logo would appear on the Goodyear Blimp during certain promotional events.

Other NBA jersey logo deals have also come with additional elements.

The Jazz jerseys will have patches for 5 For The Fight, a philanthropic effort by Qualtrics founders Scott and Ryan Smith to fund cancer research.

The Celtics said they would seek to leverage GE’s expertise in a variety of areas, including "player performance, injury prevention, and business optimization.”

The two sides said they would "work closely to integrate GE’s technology into the team’s basketball facilities, particularly as it relates to the Celtics’ state-of-the-art Auerbach Center at New Balance Headquarters, scheduled to open in 2018."

All patches will be 2.5x2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Goodyear will certainly get major exposure for its logo cost.

According to the most recent NBA numbers, James finished No. 2 in jersey sales with teammate Kyrie Irving No. 5 in jersey sales, according to NBAStore.com sales since the beginning of the 2016-17 NBA season.

"We appreciate these relationships and what they bring to us. The NBA is a growing in China, where we have a significant presence."

For the second consecutive regular season, the Warriors’ Stephen Curry had the No. 1 most popular jersey and teammate Kevin Durant was No. 3.

In addition, the Warriors and Cavaliers were No. 1-2 on the list of most popular team merchandise,

When asked if he expected any push-back from people who don’t want to see ads on jerseys, Cavaliers CEO Len Komoroski said, "From an international scale, this is commonplace. And you are seeing it more domestically.

"This has been planned by the league to integrate business to enhance both parties. It has been created by the NBA in a deliberate fashion."

The NBA earlier this year unveiled a deal renaming its Developmental League as the Gatorade League, with jerseys to feature the Gatorade logo.

The WNBA has had jersey-front sponsors for years, as had the D-League.

Nascar and soccer have long been the fore-runners in selling ads for jerseys and uniforms.

NBA jersey ad deals (to date) with estimated annual cost:

• Brooklyn Nets and software company Infor, $4-$6M
• Boston Celtics and GE $8M
• Cleveland Cavaliers and Goodyear $10M+
• Philadelphia 76ers and StubHub $5M
• Sacramento Kings and Blue Diamond $5M
• Utah Jazz and research software company Qualtrics $4M

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