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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May052011

LeBron James Taking On Gatorade, 5-Hour Energy With Sheets Energy Strips

By Barry Janoff, Executive Editor

LeBron James has formed a company to produce and distribute Sheets, which he will tout in national marketing.May 5, 2011: LeBron James is currently taking on Kevin Garnett, Rajon Rondo, Ray Allen and Paul Pierce of the Boston Celtics in the NBA playoffs.

He now plans to take on Gatorade, PowerAde and products that offer five hours or more of energy in one container.

The Miami Heat star has formed a company, PureBrands, with businessmen Warren Struhl, Jesse Itzler and Maverick Carter, who is the CEO of James' LRMR Marketing company, to produce and market products.

The first to hit the market will be Sheets, a paper-thin strip that dissolves on your tongue and provides "the new way to do energy."

According to PureBrands, "Sheets paper-thin dissolvable strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy.

The company said it would launch Sheets with a $10 million marketing campaign with the irreverent tag: Take a Sheet. The campaign will feature James, rapper Pitbull, Amar’e Stoudemire of the New York Knicks, Danilo Gallinari of the Denver Nuggets, NFL running back Ray Rice of the Baltimore Ravens, and sports broadcaster Melanie Collins.

Amar'e Stoudemire of the Knicks has joined with LeBron James to endorse Sheets energy strips.The effort will include TV, print, Internet such as Facebook and Twitter and what was called "massive" sampling across the country.

"Pitbull and his team will spearhead the brand's entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide," according to PureBrands.

The product initially will come in two flavors — Cinnamon Rush and Berry Blast — with more flavors to come, according to the company.

“Taking Sheets is part of my pre-game and halftime ritual,” James said in a statement. “I’ve tried tons of other products in the past and none compare. Sheets are a smart and convenient way to get energy.”

According to PureBrand, "Sheets taste great, won't spill or melt, have no calories, no carbohydrates, no sugar, and require no water. One serving of Sheets contains caffeine comparable to a cup of the leading premium coffee as well as vitamins B and E."

Each Sheets is individually wrapped in a thin and convenient pouch "giving consumers the option to carry Sheets in their wallet or pocket. Try doing that with an energy drink or a cup of coffee!" offers PureBrands.

Sheets are currently being sold at a dedicated Web site and will also be available at retail nationwide, including GNC and convenience stores, beginning in June. MSRP for a ten-pack of Sheets is $5.95; a four-pact will be $2.95.

A 30-second spot shows James sitting in a gym and using the product as he prepares to enter a game. It is shot in black & white except for the bright red Sheets strip that James puts on his tongue. (See the spot here.)

Text offers: "The new way to do energy. How do you do energy? Sheets energy strips." The spot directs viewers to a dedicated Facebook page.

A separate 20-second spot asks, "How does Amar'e Stoudemire do energy?" As the Knicks' all-star puts a Sheets strip on his tongue, he winks as text answers: "Just like that." Stoudemire, who like James also endorses Nike, is wearing a Nike Air T-shirt. Seemingly not by coincidence, the closing shot of the Sheets spot bears a close resemblance to closing shots from Nike's "Just do it" ads. (See the spot here.)

Dino Gallinari shares his experiences about taking a Sheet with Melanie Collins in a faux interview.A third spot, featuring Gallinari and Collins takes the tagline to its humorous extent – aided by Gallinari's Italian accent. The NBA forward is seen being interviewed by Collins in a locker room after a game. But  viewers will soon realize that the scene is not real, but rather surreal.

"You were a little bit sluggish in the first half, but you came out in the second and dropped 30, [points]" Collins says to Gallinari as the camera rolls. "What was the difference?"

With a straight face, Gallinari replies, "Well, to be perfectly honest, I came in the locker room to take a Sheet."

"What?" replies the dumbfounded Collins.

"I normally take a Sheet four, five times a day. Everywhere," Gallinari continues. "I can do it right here in the locker room. With my friends in the living room while playing cards. Anywhere. I'm actually going to take a Sheet right now," he says to the now-cringing reporter. "Do you want to watch?!" (See the spot here.)

"The uniquely powerful combination of the Sheet management team and its star-studded marketing program really made us take notice of the Sheets brand."

Retailers already see big business for the James-driven product.

"The uniquely powerful combination of the Sheet management team and its star-studded marketing program really made us take notice of the Sheets brand," Ted Deitrick, vp-merchandising at GNC, said in a statement."Sheets are a perfect fit for our core customer – athletes and people with an active and healthy lifestyle." 

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