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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Main
Wednesday
Jun052019

With LeBron James Attracting Attention, NBA Jersey Patches Paying Off In Millions

By Barry Janoff

June 5, 2019: In 2017-18, when LeBron James was with the Cleveland Cavaliers, the team signed a three-year jersey patch deal with Goodyear valued at $30 million in total.

Also that season, the Los Angeles Lakers signed a three-year jersey patch with e-commerce platform Wish, valued at $12-$14 million annually.

LeBron’s presence put the Cavaliers on national TV and into the NBA Finals in 2017-18, driving eyeballs to the Goodyear logo.

Similarly this past season, a rise in national TV appearances featuring James and the Lakers in his first season with the team on TNT, ESPN, ABC and NBA TV — albeit no playoff appearance — drove eyeballs to the Wish jersey patch.

The result: The Lakers jersey patch partner Wish generated the highest sponsor media value across team owned-and-operated team accounts, a league-high $9.3 million, nearly doubling the $4.9 million it generated in the previous season, according to GumGum Sports, a division of media intelligence firm GumGum.

During the current post-season, GumGum Sports said TV and social media produced an additional $29 million in total jersey patch sponsorship media value, including $10 million for the two teams competing in the Finals, the Golden State Warriors and Rakuten at $5.5 million and the Toronto Raptors and Sun Life Financial at $4.6 million (as of May 31).

The other two teams in the respective Conference Finals also scored high in social media jersey patch values, with the Portland Trailblazers and Biofreeze at $3.3 million and the Milwaukee Bucks and Harley Davidson at $2.8 million.
 
Unfortunately for the Cavaliers, a LeBron-less roster led to a 19-63 record, minimal national TV attention and a jersey patch sponsorship media value that dropped from No. 1 in 2017-2018 — which was put at more than $20 million —  to No. 4, according to GumGum Sports.

The top jersey patch media valued teams this past season also included the two-time defending Warriors, which have a three-year deal with Rakuten put at $60 million; the Boston Celtics and their $24 million deal with GE; and the New York Knicks, which have a three-year deal with Squarespace, valued at $12-$14 million annually.

“Next to Nike’s apparel sponsorship, the jersey patch is the biggest sponsor location in-arena on social media,” Brian Kim, GM for GumGum Sports, said via the Santa Monica-based firm, referring to Nike’s eight-year jersey deal with the NBA, valued at $1 billion, that began in 2017-18.

“It’s worth noting that due to the variety of factors we use to calculate value — clarity, prominence, visibility, size, placement and share of voice — still images actually generated 86% of the overall social media value compared to 14% for video.”

The Oklahoma City Thunder this past March became the 30th and final NBA team to secure a jersey logo deal, signing with Love’s Travel Stops & Country Stores.

The average value of the NBA jersey-patch deals is about $9-$12 million, per industry analysts, most of them three-year alliances.

GumGum Sports’ analysis found that over the entire NBA season, jersey patches received 121,000 total exposures, 42 billion total impressions and 3.2 billion total engagements on social media.

GumGum Sports also said it analyzed one non-owned-and-operated account — James’ Instagram, where he has more than 49 million followers — and found that his personal posts generated 15% more value for Wish than all of the Lakers’ accounts combined.

In his first season with the Lakers, James also topped the list of best-selling NBA jerseys, moving up from No. 2 in 2017-18, his final season with the Cavaliers

His presence also drove the Lakers to No. 1 in sales of team merchandise, a significant move after the team finished No. 6 in merchandise sales in 2017-18, according to the NBA.

NBA Team Jersey-Logo Deals
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Oklahoma City Thunder (Love’s)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

LeBron Los Angeles Lakers Top List Of Best-Selling Jerseys, Merch

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