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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun052019

With LeBron James Attracting Attention, NBA Jersey Patches Paying Off In Millions

By Barry Janoff

June 5, 2019: In 2017-18, when LeBron James was with the Cleveland Cavaliers, the team signed a three-year jersey patch deal with Goodyear valued at $30 million in total.

Also that season, the Los Angeles Lakers signed a three-year jersey patch with e-commerce platform Wish, valued at $12-$14 million annually.

LeBron’s presence put the Cavaliers on national TV and into the NBA Finals in 2017-18, driving eyeballs to the Goodyear logo.

Similarly this past season, a rise in national TV appearances featuring James and the Lakers in his first season with the team on TNT, ESPN, ABC and NBA TV — albeit no playoff appearance — drove eyeballs to the Wish jersey patch.

The result: The Lakers jersey patch partner Wish generated the highest sponsor media value across team owned-and-operated team accounts, a league-high $9.3 million, nearly doubling the $4.9 million it generated in the previous season, according to GumGum Sports, a division of media intelligence firm GumGum.

During the current post-season, GumGum Sports said TV and social media produced an additional $29 million in total jersey patch sponsorship media value, including $10 million for the two teams competing in the Finals, the Golden State Warriors and Rakuten at $5.5 million and the Toronto Raptors and Sun Life Financial at $4.6 million (as of May 31).

The other two teams in the respective Conference Finals also scored high in social media jersey patch values, with the Portland Trailblazers and Biofreeze at $3.3 million and the Milwaukee Bucks and Harley Davidson at $2.8 million.
 
Unfortunately for the Cavaliers, a LeBron-less roster led to a 19-63 record, minimal national TV attention and a jersey patch sponsorship media value that dropped from No. 1 in 2017-2018 — which was put at more than $20 million —  to No. 4, according to GumGum Sports.

The top jersey patch media valued teams this past season also included the two-time defending Warriors, which have a three-year deal with Rakuten put at $60 million; the Boston Celtics and their $24 million deal with GE; and the New York Knicks, which have a three-year deal with Squarespace, valued at $12-$14 million annually.

“Next to Nike’s apparel sponsorship, the jersey patch is the biggest sponsor location in-arena on social media,” Brian Kim, GM for GumGum Sports, said via the Santa Monica-based firm, referring to Nike’s eight-year jersey deal with the NBA, valued at $1 billion, that began in 2017-18.

“It’s worth noting that due to the variety of factors we use to calculate value — clarity, prominence, visibility, size, placement and share of voice — still images actually generated 86% of the overall social media value compared to 14% for video.”

The Oklahoma City Thunder this past March became the 30th and final NBA team to secure a jersey logo deal, signing with Love’s Travel Stops & Country Stores.

The average value of the NBA jersey-patch deals is about $9-$12 million, per industry analysts, most of them three-year alliances.

GumGum Sports’ analysis found that over the entire NBA season, jersey patches received 121,000 total exposures, 42 billion total impressions and 3.2 billion total engagements on social media.

GumGum Sports also said it analyzed one non-owned-and-operated account — James’ Instagram, where he has more than 49 million followers — and found that his personal posts generated 15% more value for Wish than all of the Lakers’ accounts combined.

In his first season with the Lakers, James also topped the list of best-selling NBA jerseys, moving up from No. 2 in 2017-18, his final season with the Cavaliers

His presence also drove the Lakers to No. 1 in sales of team merchandise, a significant move after the team finished No. 6 in merchandise sales in 2017-18, according to the NBA.

NBA Team Jersey-Logo Deals
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Oklahoma City Thunder (Love’s)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

LeBron Los Angeles Lakers Top List Of Best-Selling Jerseys, Merch

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