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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct162014

LeBron James Drives The Lane In A Lux $60K K900 From NBA Partner Kia Motors

By Barry Janoff

October 15, 2014: Of all the cars that LeBron James can arrive in at Quicken Loans Arena for Cleveland Cavaliers games, the Kia K900 will officially be one of them.

James, who is said to have an automobile collection of more than 20, added Kia's first luxury sedan, with a price tag that starts at $60,000, earlier this year. Over the summer. James shared his enthusiasm for the ride via photos on his Instagram account, along with the text, "Rolling around in my K900. Love this car!"

James also makes an appearance in the K900 in a new commercial for McDonald's Monopoly game.

Now, James and Kia Motors have taken the relationship to a marketing level, with the two-time NBA champ signing as the newly created role of K900 Luxury Ambassador. Financial terms of the pact were not disclosed.

Kia is the official automotive partner for the NBA. Among its activations, the company awards an Optima to the MVP of the All-Star Game, an honor that James has won four times (giving the cars to charity each time).

James will appear in multi-media marketing for the brand, including TV to coincide with the start of the 2014-15 NBA campaign as well as activation around the All-Star Game this February in New York.

Kia's athlete roster also includes Blake Griffin of the Los Angeles Clippers, top-ranked tennis star Rafael Nadal and U.S. Women's Open golf champion Michelle Wie.

James said the alliance with Kia was completely organic.

"For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special," James said in a statement. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador."

James earns about $38 million in endorsements, according to industry analysts. In addition to Kia and McDonald's, this deals include Nike, Sprite (Coca-Cola), Beats By Dre, Samsung, Audemars Piguet, Upper Deck and Dunkin Donuts (in Asia).

According to Tim Chaney, vp-marketing communications for Kia Motors America, "Like Kia, LeBron James does not want to be confined by conventions or traditional definitions, and as our K900 Luxury Ambassador his star power will cause people to question everything they think they know about our brand."

"This partnership is about the power of great style and performance," said James. "Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that."

James earlier this year was named the favorite U.S. athlete by The Harris Poll and this month was called the most powerful athlete in the U.S. based on on-field performance and social media impact in the MVPindex report.

McDonald's Welcomes Back LeBron James, Monopoly Game

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