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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Audemars Piquet (1)

Monday
Apr112011

With NBA Playoffs Ticking, LeBron James Makes Time For New Global Deal

LeBron James sports an Audemars Piquet watch as part of his new global marketing alliance. (PHOTO: Audemars Piquet)April 11, 2011: Last week, LeBron James became a part owner of the Liverpool Football Club, one of the most storied franchises in international sports.

Now, James is part of another international company as marketing spokesman for high-end watchmaker Audemars Piguet.

Financial terms of the deal were not disclosed. The alliance comes as James and the Miami Heat hit the playoffs seeking to win the NBA title.

In addition to representing the brand on the international stage, James will collaborate with Audemars Piguet to "create a very special limited-edition watch." James said he would donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities.

Other Audemars Piguet brand ambassadors include race car icon Michael Schumacher, international soccer star Lionel Messi, cricket legend Sachin Tendulkar, and such pro golfers such as Lee Westwood, Graeme McDowell, Rory McIlroy and Vijay Singh.

The alliance was official unveiled at SoHo Beach House, Miami Beach, at an event where attendees included Philippe Merk, CEO of Audemars Piguet and Francois-Henry Bennahmias, president of AP North America; and James' Miami Heat teammates Chris Bosh and Juwan Howard.

“Audemars Piguet and I strive for excellence in all our endeavors,” LeBron said. at the event. “I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership."

Among James' marketing alliances are Nike, Sprite and State Farm.

“We have a history of partnering with those at the top of their game and right now, LeBron is like a comet."

According to Francois-Henry Bennahmias, “We have a history of partnering with those at the top of their game and right now, LeBron is like a comet. Not only does he burn up the court, but he maintains the right balance of family, philanthropy and fame.”

“LeBron James is a gifted athlete and an exceptional humanitarian," said Philippe Merk. "His mission truly mirrors ours and we are delighted to welcome him to the Audemars Piguet family."

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