LeBron, Los Angeles Lakers Top List Of Best-Selling NBA Jerseys, Merchandise
Thursday, April 25, 2019 at 10:35PM
NYSportsJournalism.com in LeBron James, Los Angeles Lakers, NBA, NBA, jerseys, sports marketing

By Barry Janoff

April 25, 2019: LeBron James’ move from Cleveland to Los Angeles has paid dividends — at least in sales of his jerseys and the Lakers’ merchandise.

In his first season with the Lakers, James tops the list of best-selling NBA jerseys, moving up from No. 2 in 2017-18, his final season with the Cavaliers.

His presence also drove the Lakers to No. 1 in sales of team merchandise, a significant move after the team finished No. 6 in merchandise sales in 2017-18.

Results are based on NBAStore.com sales since the beginning of the 2018-19 regular season.

The results are also good news for e-commerce platform Wish, which is in the midst of three-year deal as the Lakers jersey-patch sponsor, a pact that industry analysts put at $12-$14 million annually,

The NBA did not release specific sales revenue.

James’ rise to the top knocked Stephen Curry down a spot to No. 2 and also moved the Golden State Warriors team merchandise to second.

Also having a key impact on jersey and team merchandise sales was Giannis Antetokounmpo, whose MVP-calibre season saw his jersey rise to No. 3 on this list — the highest ranking of his NBA career — up from No. 11 the previous year; and Milwaukee Bucks merchandise rise to No. 5, up from No. 10 in 2017-18.

The Top 5 best-selling jerseys this past season also included No. 4. Kyrie Irving  and No. 5. Joel Embiid.

The Philadelphia 76ers had three players among the Top 15 selling jerseys, the most of any team: Embiid, No. 9. Ben Simmons and No. 10. Jimmy Butler.

In his final NBA season, Dwyane Wade’s Miami Heat jersey was No. 11 on the best-selling list.

At No. 13, Luka Doncic of the Dallas Mavericks has the best-selling jersey among NBA rookies.

Paul George of the Oklahoma City Thunder made the Top 15 best-selling list for the first time since 2016, according to the NBA.

Top 15 Best-Selling NBA Jerseys                         
1. LeBron James, Los Angeles Lakers                        
2. Stephen Curry, Golden State Warriors                      
3. Giannis Antetokounmpo, Milwaukee Bucks            
4. Kyrie Irving, Boston Celtics                                    
5. Joel Embiid, Philadelphia 76ers                              
6. James Harden, Houston Rockets                             
7. Russell Westbrook, Oklahoma City Thunder          
8. Kevin Durant, Golden State Warriors                      
9. Ben Simmons, Philadelphia 76ers                             
10. Jimmy Butler, Philadelphia 76ers                          
11. Dwyane Wade, Miami Heat
12. Paul George, Oklahoma City Thunder
13. Luka Doncic, Dallas Mavericks
14. Damian Lillard, Portland Trail Blazers
15. Jayson Tatum, Boston Celtics
 
Top 10 Most Popular Team Merchandise
1. Los Angeles Lakers
2. Golden State Warriors
3. Boston Celtics
4. Philadelphia 76ers
5. Milwaukee Bucks
6. Chicago Bulls
7. Oklahoma City Thunder
8. Houston Rockets
9. Toronto Raptors
10. New York Knicks
SOURCE: NBA

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