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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Aug072018

Show Starter: LeBron James Making The Most Of Move To Los Angeles With CBS

By Barry Janoff

August 7, 2018: LeBron James relocated from Cleveland to Los Angeles to become part of the Lakers’ ‘Showtime” on-court and the showtime of Hollywood off the court.

It seems as if he’s doing all he can to make that happen.

Keeping its eye on James, CBS Entertainment said it has ordered a ten-episode series with the working title, Million Dollar Mile, whose executive producing companies include Springhill Entertainment, under the auspices of James and Maverick Carter.

CBS described Million Dollar Mile as a “high-stakes competition series that challenges everyday athletes’ physical and mental toughness like never before with an opportunity to change their lives forever.

The CBS show comes one day after Showtime unveiled plans for a three-part documentary series, Shut Up and Dribble, from executive producers James and Carter.

Showtime is a subsidiary of CBS Corp.

CBS said that after shutting down the streets of a major city, contestants would have the chance to win $1,000,000 every time they run the Million Dollar Mile.

“Standing in their way is the most challenging course ever designed and a group of elite athletes with one mission — stop the contestants from winning the money at all costs,” per CBS.

The roster for Million Dollar Mile includes executive producers Allison Grodner and Rich Meehan (whose credits include Big Brother) with Fly on the Wall Entertainment and Warner Horizon Unscripted & Alternative Television.

Jamal Henderson and Philip Byron will oversee the project for SpringHill.

“LeBron represents the epitome of strength, vision and determination — all skills one will need to complete this one-of-a-kind course where every runner has a chance to win $1,000,000,” Sharon Vuong, svp-alternative for CBS Entertainment., said in a statement.

“Couple that with Allison and Rich’s unrivaled skill for storytelling and game, and we feel like we have a championship-caliber team.”

Million Dollar Mile is currently casting nationwide. CBS Entertainment did not give a time frame for its airing.

At the casting site, Million Dollar Mile said it is seeking people of “all shapes, sizes and athletic abilities to test your strength, speed, agility, endurance and mental capacity in this larger-than-life competition series.”

“Think you’re good under pressure? Come put yourself to the test in a never-before-seen series of challenges, where the decisions you make can earn you BIG MONEY!”

The casting page then asks, “Are you a current or former athlete? Do you consider yourself a competitor?

“Whether you’re in the best shape of your life or just a weekend warrior . . .  We Want You!” (Full details here.)

According to Maverick Carter, “This show takes competition series to a whole new level. It’s intense, it’s entertaining and it has a twist that will have people on the edge of their seats while also creating an opportunity to change the contestants’ lives.

“It’s exactly the type of aspirational content SpringHill Entertainment is about, and we can’t wait for people to experience it.”

Million Dollar Mile is a 180-degree turn from Showtime’s Shut Up And Dribble, which was described as a “powerful inside look at the changing role of athletes in our fraught cultural and political environment, through the lens of the NBA.”

The title comes from title from Fox News’ Laura Ingraham, who said the phrase to James in February after an interview on ESPN during which he talked about politics — specifically the divisive situation in the White House — as well as his family and sports.

"It's always unwise to seek political advice from someone who gets paid $100 million a year to bounce a ball," she said. "Keep the political comments to yourselves. ... Shut up and dribble."

Shut Up And Dribble is a presentation of Showtime Sports Documentary Films and SpringHill Entertainment.

James and Carter are also at the center of an HBO series, The Shop, a casual talk show-type setting that seeks to emulate experiences James and many others have had in which the local barbershop is the focal point for sometimes easy, sometimes heated, conversation among friends and others from the neighborhood.

The Shop is scheduled to debut on HBO Aug. 28, with James interacting with such athletes and celebs as rap icon Snoop Dogg, New York Giants wide receiver Odell Beckham Jr., running back Alvin Kamara of the New Orleans Saints, Golden State Warriors star and three-time NBA champion Draymond Green, Los Angeles Sparks star and two-time WNBA MVP Candace Parker and Jon Stewart.

In addition, Warriors of Liberty City, a six-part documentary series from Springhill Entertainment, is scheduled to debut on Starz on Sept. 16, It follows a season with the youth football team Liberty City Warriors and shows how the tough Miami neighborhood has produced a number of NFL stars.

James last week opened the I Promise School in his hometown of Akron, OH, providing education, meals, transportation and other perks to 240 “at-risk” third- and fourth-grade kids, with plans to expand in the coming years.

LeBron James Talks (Barber) Shop In HBO Series

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