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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Jan212018

LeBron, Uninterrupted Invest In Burgeoning High School Sports Social Media Site

Special to NYSJ Sports-Entertainment Business News Service

Janaury 20, 2018: Mars Reel, a leading digital media provider of premium coverage of amateur athletes and teams with a focus on high school basketball, has gotten a big boost from the guys at the pro level.

The Los Angeles-based company has signed a deal with LeBron James and his Uninterrupted platform “to continue its growth and extend its brand into broader development, distribution and storytelling opportunities.”

James and partner Maverick Carter are also putting their money where their mouths are, investing $2.7 million into the site in what Mars Reel said was “part of an initial $4.7 million round of funding from influential investors.”

Other investors include musician/producer Nas, Steve Stoute (founder and CEO for Translation), Bruce Tuchman (former global chief of AMC, Sundance and MGM) and lead investor Robert Hisaoka,” according to Mars Reel.

Uninterrupted was founded in 2015 by James and Carter as an all-digital sports programming network.

Mars Reel was founded by Brandon and Bradley Deyo in 2010 in Maryland — where the brothers were raised — based on the strategy “that young people consume sports differently than adults.” Its target demo is 13-24.

Its content is delivered in short highlights on social media platforms, including Instagram, Facebook, YouTube, Twitter and SnapChat. Most have energetic music created in-house, although the addition of Nas could see more input from the professional category.

Mars Reel has nearly 35,000 subscribers on its YouTube channel, where its array of high school, college and other amateur sports videos had some 25 million unique views its first four years and 148 million unique views in 2017, according to the company.

“This partnership with Uninterrupted allows us to extend our content offering beyond highlights and clips and into broader storytelling within the high school sports sector,” Brandon Deyo said in a statement.

“As we build a premium high-school and amateur-sports network tailored specifically to the millennial fan base, we’re excited about this partnership and this latest round of investment that will help us take our content to the next level,” said Deyo.

According to Maverick, who is CEO for Uninterrupted, “Working with a millennial-focused content creator like Mars Reel is a perfect fit for Uninterrupted as we continue to connect with athletes on all levels and bring relevant content to the growing millennial sports fan base.

“They are creating sports content that reaches and resonates with young content consumers and brings the product to the platforms they use most. That’s important to us at Uninterrupted and is something we want to do more of as the digital media space and how people consume their sports continues to change,” said Maverick.

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