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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan212018

LeBron, Uninterrupted Invest In Burgeoning High School Sports Social Media Site

Special to NYSJ Sports-Entertainment Business News Service

Janaury 20, 2018: Mars Reel, a leading digital media provider of premium coverage of amateur athletes and teams with a focus on high school basketball, has gotten a big boost from the guys at the pro level.

The Los Angeles-based company has signed a deal with LeBron James and his Uninterrupted platform “to continue its growth and extend its brand into broader development, distribution and storytelling opportunities.”

James and partner Maverick Carter are also putting their money where their mouths are, investing $2.7 million into the site in what Mars Reel said was “part of an initial $4.7 million round of funding from influential investors.”

Other investors include musician/producer Nas, Steve Stoute (founder and CEO for Translation), Bruce Tuchman (former global chief of AMC, Sundance and MGM) and lead investor Robert Hisaoka,” according to Mars Reel.

Uninterrupted was founded in 2015 by James and Carter as an all-digital sports programming network.

Mars Reel was founded by Brandon and Bradley Deyo in 2010 in Maryland — where the brothers were raised — based on the strategy “that young people consume sports differently than adults.” Its target demo is 13-24.

Its content is delivered in short highlights on social media platforms, including Instagram, Facebook, YouTube, Twitter and SnapChat. Most have energetic music created in-house, although the addition of Nas could see more input from the professional category.

Mars Reel has nearly 35,000 subscribers on its YouTube channel, where its array of high school, college and other amateur sports videos had some 25 million unique views its first four years and 148 million unique views in 2017, according to the company.

“This partnership with Uninterrupted allows us to extend our content offering beyond highlights and clips and into broader storytelling within the high school sports sector,” Brandon Deyo said in a statement.

“As we build a premium high-school and amateur-sports network tailored specifically to the millennial fan base, we’re excited about this partnership and this latest round of investment that will help us take our content to the next level,” said Deyo.

According to Maverick, who is CEO for Uninterrupted, “Working with a millennial-focused content creator like Mars Reel is a perfect fit for Uninterrupted as we continue to connect with athletes on all levels and bring relevant content to the growing millennial sports fan base.

“They are creating sports content that reaches and resonates with young content consumers and brings the product to the platforms they use most. That’s important to us at Uninterrupted and is something we want to do more of as the digital media space and how people consume their sports continues to change,” said Maverick.

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