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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar142012

Sony Ericsson, LeBron James On The Same Sheets For Tennis Tournament

By Barry Janoff

March 14, 2012: Sheets Brand dissolvable energy strips has signed a deal to become the official energy product of the 2012 Sony Ericsson Open.

Financial terms were not disclosed. The 28th Sony Ericsson Open will be played March 19-April 1 at the Tennis Center at Crandon Park in Miami.

Among the founders and spokesmen of Sheets is NBA star LeBron James of the Miami Heat, who has been appearing in promos for the tennis tournament. Serena Williams, who is expected to play at the Sony Ericsson Open, also is listed as a "brand partner."

As part of the deal, Sheets Brand will get in-stadium and grandstand court signage and stadium court promotions, and will also set up a sponsorship tent to support on-site sampling of current and upcoming products.

Other marketing partners include FedEx, MasterCard, Bacardi and Corona Extra.

Sheets is currently running a March Madness Bracket contest in conduction with Facebook.

"We are thrilled to be a part of the 2012 Sony Ericsson Open, one of the premier tennis tournaments in the United States," Warren Struhl, co-founder of Sheets parent company PureBrands. "Our new partnership allows us to support one of our key brand partners, Serena Williams, while we align Sheets Brand with the game of tennis for the first time."

The 2011 Sony Ericsson Open set a record with more than 316,000 people visiting the tournament during the event's two weeks. Last year, Novak Djokovic defeated Rafael Nadal to claim the Sony Ericsson Open men's singles title and Victoria Azarenka defeated Maria Sharapova to earn the women's singles trophy.

Sheets Brand Energy Strips launched in June 2011. In addition to James and Williams, endorsers include athletes Amar'e Stoudemire, Chris Paul and Ray Rice and international recording artist Pitbull.

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