Top
QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul162010

ESPY's LeBron Spoof Has Legs, But Is ESPN Getting A Kick Out Of It?

July 16, 2010: Chili's Bar & Grill, Outback Steakhouse and the upcoming movie, Dinner for Schmuck, got several minutes of prime time product placement during the 2010 ESPY's on July 14 via a humorous clip in which actor Steve Carell does a parody of LeBron's James' prime time "show" on ESPN revealing his plans for the 2010-11 NBA season. Chili's is continuing to milk the moment with a letter from its president denouncing the announcement from Carell that the actor was switching his restaurant alliance from Chili's to Outback.

Outback has not as yet responded.

As part of his introduction monologue at the ESPYs, host Seth Meyers said that, like Lebron James'  "The Decision" on ESPN on July 8, in which James revealed his plan to leave the Cleveland Cavaliers and sign as a free agent with the Miami Heat, Carell  also had a major announcement to make. The event, "live from Greenwich, Connecticut"  turned out to be a hunger-driven move from Chili's to rival Outback.

The James time on ESPN has been called out by some critics as being an infomercial. The Carell bit seemed to be both a parody of that presentation and an indictment of ESPN itself, which has seen the ongoing encroachment of product placement cut into the time used present news and information. For example, Will Ferrell and Mark Wahlberg, who co-star in the upcoming movie, The Other Guys, have recently been seen several times across ESPN's network, including an extended promotion for the ESPY's, despite the fact that their buddy movie is not sports related and advances no news story other than the movie itself.

Chili's  jumped on the Carell parody bandwagon on July 16, issuing a statement that defiles what it called the "worst decision ever in the history of restaurant selection." A "letter" from Wyman Roberts, president of Chili's Grill & Bar,  continued to parody the LeBron James event by mimicking a letter from Cleveland Cavaliers' owner Daniel Gilbert berating James for his decision.

"As you know, Steve Carell, our former hero, who grew up enjoying these very meals that he deserted [July 14], will no longer be dining at Chili's,"" wrote Roberts. "This was announced in a self-promotional, national TV three-minute special of his 'decision' on the ESPYs. It was unlike anything ever 'witnessed' in the history of casual dining and probably the history of entertainment.

The Roberts letter continued in ALL CAPS, again a parody of Gilbert's original letter to James, "I PERSONALLY GUARANTEE THAT CHILI'S MENU ITEMS WILL BE BOLDER AND TASTIER THAN THOSE OF THE SELF-TITLED 'STEAKHOUSE KING.'"

(See the full Chili's letter here.)

In the parody itself, Carell and Paul Rudd, who both star in the upcoming Dinner for Schmucks, were seated opposite each other, recalling the setting a week earlier when James sat opposite Jim Gray and disclosed his move from the Cleveland Cavaliers to the Miami Heat.

"How did you make this decision?" asks Rudd. "I used a Magic Eight Ball," responds Carell. "Do you have any doubts?" Rudd asks. "I have five doubts," Carell answers. "Was it a hard decision?" Rudd continues. "In some ways it was incredibly hard and in other ways it was just very hard," Carell offers. Ultimately, it turns out that Carell has already told everybody about his decision except for Rudd. "I'm the only person on earth you haven't told?!" Rudd asks. "Yes," says Carell. (Full clip here).

According to Chili's, "Steve Carell's shameful display of selfishness and betrayal has shifted our "motivation" to previously unknown and previously never experienced levels. His heartless and callous actions will only fuel our constant search for freshness and flavor."

Chili's is owned by Dallas-based Brinker International. Outback is headquartered in Tampa and owned by OSI Restaurant Partners.

Back to ESPN

Back to Home Page