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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NFL (1)

Sunday
Apr022017

LeBron, Drew Brees, Adriana Lima Tell Kids 'We Need More . . . Scientists, Engineers'

By Barry Janoff

April 2, 2017: LeBron James knows how much hard work and dedication it takes to be a star in the NBA.

Drew Brees knows the years of preparation it takes to be a top NFL quarterback.

Adriana Lima knows that to be super model, you need persistence and a lot of sacrifice.

But what these celebrities and others want to show kids is that "We Need More . . . " people to work in the areas of science, technology, engineering and math: the STEM fields.

James, Brees and Lima join the likes of NBA All-Star Karl-Anthony Towns, actress and singer Zendaya, Nascar driver Joey Logano and soccer star David Villa in "We Need More . . . ," part of Verizon’s "Innovative Learning" multi-platform strategy.

Although they do not specifically tell anyone to give up dreams of becoming pro athletes or models, the goal, according to Verizon, is to "get young adults thinking about rewarding, creative and potential well-paying careers that do not involve shooting a basketball, throwing a football or modeling fashions on a runway or in a magazine."

"We need more kids involved in science, technology, engineering and math," relates Verizon. "Not just for their benefit, but because the world needs them — their brains, their creativity and their experiences — to create amazing solutions that will make our world a better place.

"We need more kids to see the world of possibilities waiting for them — like the four million science and tech jobs available in the U.S. right now. That’s why Verizon is bringing free tech, free access and hands-on learning to students in need."

In a spot released late last year, shot in the Verizon Innovative Learning School in North Carolina, students were asked to talk about their aspirations and list what they saw high-paid occupations. After hearing pro athlete, model and actress, Verizon flashed on a screen hundreds of science and technology jobs along with estimated (well-paying) salaries.

According to Verizon, "Looking through the lists, the students realized that the world needs more scientists, engineers and astronauts, but the world also needs more dreamers and people who can imagine what's possible.”

A new 60-second anthem spot continues that theme, with tweens and kids in their early-to-mid teens asked about potential future careers. The top responses: model, athlete and entertainer.

Text then reads, "There are about 2,880 pro football players" as we see a shot of Brees, who says, "The truth is, we don’t need more Drews."

Text offers, "There are about 850 pro soccer players" as Villas, an international star in MLS, responds, “We don’t need more Villas."

A photo shoot starring Lima shows her hard at work, It comes with the text, "There are about 5,800 models," as she responds, "We don’t need more Adrianas."

"There are 624 pro basketball players," to which James says, "We don’t need more LeBrons."

“But there are over four million available science and tech jobs in the U.S. We need more kids to see the world of possibilities. But millions of students don’t have the tech they need to go after their dreams. That’s why Verizon is on a mission to help. We’re giving free tech, free access and hands-on learning to kids in need. Join us at WeNeedMore.com.”

A separate 30-second spot opens with James. "You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons." Brees: "We don’t need more Drews." Lima: "We don’t need more Arianas."

"There are 624 pro basketball players. You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons."

Text offers the comparison between the number of basketball players, football players and models with the number of science and tech jobs. A young man then says, "We need more of me.” Followed by a voiceover: "We need more kids to see the world of possibilities waiting for them . . . "

The long-form spot broke over the weekend during March Madness telecasts. A 90-second spot breaks online this week.

Lead agency is R/GA.

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