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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Oct122016

LeBron James Says He Won’t Sell You A Sprite In New 'Wanna Sprite’ Campaign

By Barry Janoff

October 12, 2016: LeBron James has been endorsing Sprite since 2003 and is very familiar with the strategies and tactics used to sell the product to the public.

But in its new “Wanna Sprite” integrated marketing campaign, Sprite said it is offering a “refreshingly honest take on endorsements and what it means to be a Sprite endorser.”

Here, James takes the role of passive endorser, relating in an extended spot that “I would never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am . . . Even if you’re just eating tacos with extra hot sauce, and you were holding an extra cold Sprite, and for some reason you’re waiting for me to tell you to drink it, I still wouldn’t tell you to drink that thirst-quenching Sprite.”

The punch line of this sales pitch: "I wouldn't tell you to drink a Sprite — I’d ask you: You wanna Sprite?"

The campaign includes several other celebrities, such as rapper Lil Yachty, actor and TV host Segun Oduolowu, hip-hop artist Vince Staples and a group of other “influencers."

The 60-second spot, “LeBron James Is A Sprite Endorser,” breaks online this week and launches on TV Oct. 17. Several shorter versions also are being released, each featuring a segment of their longer sibling.

Lead agency is Widen & Kennedy, NY.

"@Sprite rolled w/ me since day one,” James wrote on his Twitter page. "Always a pleasure. #JustAKidFromAkron #StriveForGreatness #WannaSprite."

"Our friend LeBron James embodies all the values Sprite supports — authenticity, transparency and individuality," Bobby Oliver, director-Sprite & Citrus Brands, Coca-Cola North America, said in a statement.

"There is no one more fitting than LeBron to star in our new ‘Wanna Sprite’ campaign, which is meant to empower our fans to stay true to their love of the brand and celebrate how delicious, refreshing and thirst-quenching Sprite is," said Oliver.

The campaign, which is scheduled to run into 2017, will "actively engage with its fans in social and digital media and offer them ways to endorse the brand they love,” according to Sprite.

Among other activations, Spirte said it would post original #WannaSprite content featuring James, such as stills, GIFs and cinemagraphs, throughout the campaign.

In addition, the #WannaSprite hashtag will be accompanied by a custom green Sprite bottle Twitter emoji.

According to Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America, "We created ‘Wanna Sprite’ to have a bit of fun with endorsements. Sprite is being as clear and transparent with the idea of endorsements as the beverage itself.

"The tone of the creative is intended to be fun and lighthearted, while also being authentic and honest — just like our Sprite fans," said Henry.

In his ad segment, “Lil Yachty Is In An Ice Cave Singing A Song About Sprite," the musician is seen playing a piano inside an ice cave covered with bottles of Sprite.

James’ disembodied head (!) enters and, in keeping with the passive sales pitch, explains, “Even if this were a metaphor about Sprite, and I was talking about Sprite, and Lil Yachty here was being paid by Sprite to write lyrics about Sprite" — at which point Lil Yachty changes the lyrics from one of his songs, replacing the chorus "Cold like Minnesota" with "Cold like a Sprite soda" — "I still would’t tell you to drink Sprite."

"Guys. I'm in an ad for @Sprite! I'm not going to tell you to watch it but I'll ask you - WANNA WATCH MY COOL #SPRITEAD? #WannaSprite," Lil Yachty wrote on his Twitter page.

Other shorter spots include "LeBron James Eats Tacos With His Friends And Drinks Spirte, Too" and "You Gotta See How Cool These Influencers Are While They Drink Sprite."

In 2014, the Coca-Cola brand introduced a limited flavor, Sprite 6 Mix, developed in conjunction with James.  After winning the NBA title last season, Sprite released a limited-edition can with James on it to celebrate.

Among other efforts, James and Sprite have supported Boys & Girls Clubs, and Sprite released a spot when James returned to Cleveland in 2014, “First Home Game.”

James earns about $54 million in annual endorsements, according to industry analysts, with deals that also include Nike, Kia, Samsung, Beats by Dre and Upper Deck.

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