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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Oct122016

LeBron James Says He Won’t Sell You A Sprite In New 'Wanna Sprite’ Campaign

By Barry Janoff

October 12, 2016: LeBron James has been endorsing Sprite since 2003 and is very familiar with the strategies and tactics used to sell the product to the public.

But in its new “Wanna Sprite” integrated marketing campaign, Sprite said it is offering a “refreshingly honest take on endorsements and what it means to be a Sprite endorser.”

Here, James takes the role of passive endorser, relating in an extended spot that “I would never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am . . . Even if you’re just eating tacos with extra hot sauce, and you were holding an extra cold Sprite, and for some reason you’re waiting for me to tell you to drink it, I still wouldn’t tell you to drink that thirst-quenching Sprite.”

The punch line of this sales pitch: "I wouldn't tell you to drink a Sprite — I’d ask you: You wanna Sprite?"

The campaign includes several other celebrities, such as rapper Lil Yachty, actor and TV host Segun Oduolowu, hip-hop artist Vince Staples and a group of other “influencers."

The 60-second spot, “LeBron James Is A Sprite Endorser,” breaks online this week and launches on TV Oct. 17. Several shorter versions also are being released, each featuring a segment of their longer sibling.

Lead agency is Widen & Kennedy, NY.

"@Sprite rolled w/ me since day one,” James wrote on his Twitter page. "Always a pleasure. #JustAKidFromAkron #StriveForGreatness #WannaSprite."

"Our friend LeBron James embodies all the values Sprite supports — authenticity, transparency and individuality," Bobby Oliver, director-Sprite & Citrus Brands, Coca-Cola North America, said in a statement.

"There is no one more fitting than LeBron to star in our new ‘Wanna Sprite’ campaign, which is meant to empower our fans to stay true to their love of the brand and celebrate how delicious, refreshing and thirst-quenching Sprite is," said Oliver.

The campaign, which is scheduled to run into 2017, will "actively engage with its fans in social and digital media and offer them ways to endorse the brand they love,” according to Sprite.

Among other activations, Spirte said it would post original #WannaSprite content featuring James, such as stills, GIFs and cinemagraphs, throughout the campaign.

In addition, the #WannaSprite hashtag will be accompanied by a custom green Sprite bottle Twitter emoji.

According to Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America, "We created ‘Wanna Sprite’ to have a bit of fun with endorsements. Sprite is being as clear and transparent with the idea of endorsements as the beverage itself.

"The tone of the creative is intended to be fun and lighthearted, while also being authentic and honest — just like our Sprite fans," said Henry.

In his ad segment, “Lil Yachty Is In An Ice Cave Singing A Song About Sprite," the musician is seen playing a piano inside an ice cave covered with bottles of Sprite.

James’ disembodied head (!) enters and, in keeping with the passive sales pitch, explains, “Even if this were a metaphor about Sprite, and I was talking about Sprite, and Lil Yachty here was being paid by Sprite to write lyrics about Sprite" — at which point Lil Yachty changes the lyrics from one of his songs, replacing the chorus "Cold like Minnesota" with "Cold like a Sprite soda" — "I still would’t tell you to drink Sprite."

"Guys. I'm in an ad for @Sprite! I'm not going to tell you to watch it but I'll ask you - WANNA WATCH MY COOL #SPRITEAD? #WannaSprite," Lil Yachty wrote on his Twitter page.

Other shorter spots include "LeBron James Eats Tacos With His Friends And Drinks Spirte, Too" and "You Gotta See How Cool These Influencers Are While They Drink Sprite."

In 2014, the Coca-Cola brand introduced a limited flavor, Sprite 6 Mix, developed in conjunction with James.  After winning the NBA title last season, Sprite released a limited-edition can with James on it to celebrate.

Among other efforts, James and Sprite have supported Boys & Girls Clubs, and Sprite released a spot when James returned to Cleveland in 2014, “First Home Game.”

James earns about $54 million in annual endorsements, according to industry analysts, with deals that also include Nike, Kia, Samsung, Beats by Dre and Upper Deck.

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