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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb042019

'Lego Movie 2: The Second Part' Piles Up $100M Marketing Like Lego Bricks

By Barry Janoff

February 4, 2019: The Lego Movie was such a smash that The Lego Movie 2: The Second Part is hitting theaters this week.

The first movie opened Feb. 7, 2014, earned $69 million its first weekend and has totaled to date more than $469 million worldwide.

The Lego Batman Movie opened Feb. 12,  2017 and took in $53 million its first weekend.

That has inspired marketing partners to spend more than $100 million in campaigns, according to Warner Bros., to help bring Emmet (Chris Pratt), Lucy (Elizabeth Banks), Batman (Will Arnett) and friends to the masses.

Considering that the movies themselves are extended commercials, for Lego, as they sing in the two films, “Everything is awesome, everything is cool when you're part of a team. Everything is awesome, when you're living out a dream.”

Among the brands aligned with Lego and/or The Lego Movie 2: Chevy, Chiquita, Color Me Mine (pottery painting studio), Dodge, DFS, Discover, McDonald’s, Nestle Water, Turkish Airlines and VisitDenmark.

And of course Lego and Warner Bros.

“The fact that we can draw such relevant and vital brands with worldwide recognition speaks to the level of enthusiasm for this film,” Gene Garlock, distributer Warner Bros. Pictures evp-Worldwide Promotional Partnerships and Alliances, said via the studio.

“Warner Bros. is proud to join forces with these key players across a range of products and services, whose unique market perspectives and opportunities will further amplify awareness for the newest Lego adventure in a big way.”

Chevy unveiled a multi-platform campaign including a TV spot, “Getaway,” with Emmet, Lucy and Batman in a Lego Silverado.

In real life, 18 builders spent more than 2,000 hours to create an exact replica of a full-size 2019 Chevy Silverado out of 334,544 pieces Lego pieces.

It was unveiled in January at the North American International Auto Show in Detroit before heading on  a cross-country auto show tour and a red-carpet appearance at the film’s Hollywood premiere.

Chiquita Brands International is supporting the big-screen debut of the character Banarnar, a bright yellow, Lego brick-built banana.

He and the movie characters star in a 30-second spot, “Lego Movie 2 with Banarnar.”

As part of the promotion, Chiquita is releasing more than 300 million Lego movie-themed Chiquita banana stickers in the U.S. and several European countries. Some of the most recognizable characters, including Banarnar, appear on the blue sticker. The brand also has a promotion offering E-Gift cards and brick sets with Banarnar.

"Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all,” Jamie Postell, director of sales North America for Chiquita, said via the brand.

“We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”

Discover Card, marking its first film partnership with a major movie, takes a trip to Apocalypseburg with a custom-animated spot featuring Lucy, "Awesome Late Payment Forgiveness."

Wyldstyle, busy fending off Lego baddies, forgets to pay her Discover card bill. She calls in to customer service agent Lucy, who tells her that Discover waives the late payment fee the first time a payment is missed.

Dodge and The Lego Group signed a partnership pairing the two brands through a new multi-media campaign fronted by a 30-second spot ”Metamorphosis,” with digital and social media.

The initiative also includes a new Lego Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Lego Group is hitting stores and online with a bevy of new products based on the movie, as well as nods to the first film and The Lego Batman Movie.

McDonald’s is offering 12 different characters from the movie via a global Happy Meal program in more than 100 countries and 36,000 restaurant locations, which it said would reach more than 65 million customers per day, plus TV and online support.

In August, Turkish Airlines unveiled the first Lego passenger safety video, inspired by the movie franchise.

That video topped the viral charts with 20 million views in one month and won gold at the 2018 Clio Entertainment Awards.

Turkish Airlines is now set to unveil a sequel Lego safety video celebrating the movie’s release.

The carrier also added a Lego movie-themed wrap plane to its fleet to further support the film release.

Warner Bros. Interactive Entertainment’s The Lego Movie 2 video game will be available Feb. 26 for Nintendo Switch, PS 4, XboxOne.

For U.K.-based furniture retailer DFS — the tie-in being Emmet’s double-decker couch — a multi-million dollar media campaign includes an extended two-minute trailer in which Lego Movie 2 characters led by Emmet undertake a quest to find comfy sofas and “save our butts”.

That leads them to a DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.

According to DFS marketing director Nick Ashworth, “As brands, DFS and Lego share the same commitment to bringing families together. For us, it’s about bringing them the 'joy of comfort', for Lego it’s about the 'joy of building'."

International support also includes opportunities for people to win a trip to Denmark — the home of The Lego Group — from VisitDenmark, the country’s tourism and travel guide; themed Nestle Water bottles in Spain; and limited-edition stamps available online at laposte.fr, from France’s postal service, La Poste.

Opening March 27, LegoLand Florida Resort will “take guests from the theater to the theme park with the launch of  The Lego Movie World.

Created in partnership with Warner Bros. Consumer Products, this destination features three new rides and numerous attractions, all inspired by the characters and themes The Lego Movie and Lego Movie 2.

Located in Central Florida’s Winter Haven (about 45 minutes from Orlando) it includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions, a 152-room Legoland Hotel and the 166-room Legoland Beach Retreat.

Legoland Florida Resort is part of the Merlin Entertainments Group.
 
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