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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Feb042019

'Lego Movie 2: The Second Part' Piles Up $100M Marketing Like Lego Bricks

By Barry Janoff

February 4, 2019: The Lego Movie was such a smash that The Lego Movie 2: The Second Part is hitting theaters this week.

The first movie opened Feb. 7, 2014, earned $69 million its first weekend and has totaled to date more than $469 million worldwide.

The Lego Batman Movie opened Feb. 12,  2017 and took in $53 million its first weekend.

That has inspired marketing partners to spend more than $100 million in campaigns, according to Warner Bros., to help bring Emmet (Chris Pratt), Lucy (Elizabeth Banks), Batman (Will Arnett) and friends to the masses.

Considering that the movies themselves are extended commercials, for Lego, as they sing in the two films, “Everything is awesome, everything is cool when you're part of a team. Everything is awesome, when you're living out a dream.”

Among the brands aligned with Lego and/or The Lego Movie 2: Chevy, Chiquita, Color Me Mine (pottery painting studio), Dodge, DFS, Discover, McDonald’s, Nestle Water, Turkish Airlines and VisitDenmark.

And of course Lego and Warner Bros.

“The fact that we can draw such relevant and vital brands with worldwide recognition speaks to the level of enthusiasm for this film,” Gene Garlock, distributer Warner Bros. Pictures evp-Worldwide Promotional Partnerships and Alliances, said via the studio.

“Warner Bros. is proud to join forces with these key players across a range of products and services, whose unique market perspectives and opportunities will further amplify awareness for the newest Lego adventure in a big way.”

Chevy unveiled a multi-platform campaign including a TV spot, “Getaway,” with Emmet, Lucy and Batman in a Lego Silverado.

In real life, 18 builders spent more than 2,000 hours to create an exact replica of a full-size 2019 Chevy Silverado out of 334,544 pieces Lego pieces.

It was unveiled in January at the North American International Auto Show in Detroit before heading on  a cross-country auto show tour and a red-carpet appearance at the film’s Hollywood premiere.

Chiquita Brands International is supporting the big-screen debut of the character Banarnar, a bright yellow, Lego brick-built banana.

He and the movie characters star in a 30-second spot, “Lego Movie 2 with Banarnar.”

As part of the promotion, Chiquita is releasing more than 300 million Lego movie-themed Chiquita banana stickers in the U.S. and several European countries. Some of the most recognizable characters, including Banarnar, appear on the blue sticker. The brand also has a promotion offering E-Gift cards and brick sets with Banarnar.

"Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all,” Jamie Postell, director of sales North America for Chiquita, said via the brand.

“We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”

Discover Card, marking its first film partnership with a major movie, takes a trip to Apocalypseburg with a custom-animated spot featuring Lucy, "Awesome Late Payment Forgiveness."

Wyldstyle, busy fending off Lego baddies, forgets to pay her Discover card bill. She calls in to customer service agent Lucy, who tells her that Discover waives the late payment fee the first time a payment is missed.

Dodge and The Lego Group signed a partnership pairing the two brands through a new multi-media campaign fronted by a 30-second spot ”Metamorphosis,” with digital and social media.

The initiative also includes a new Lego Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Lego Group is hitting stores and online with a bevy of new products based on the movie, as well as nods to the first film and The Lego Batman Movie.

McDonald’s is offering 12 different characters from the movie via a global Happy Meal program in more than 100 countries and 36,000 restaurant locations, which it said would reach more than 65 million customers per day, plus TV and online support.

In August, Turkish Airlines unveiled the first Lego passenger safety video, inspired by the movie franchise.

That video topped the viral charts with 20 million views in one month and won gold at the 2018 Clio Entertainment Awards.

Turkish Airlines is now set to unveil a sequel Lego safety video celebrating the movie’s release.

The carrier also added a Lego movie-themed wrap plane to its fleet to further support the film release.

Warner Bros. Interactive Entertainment’s The Lego Movie 2 video game will be available Feb. 26 for Nintendo Switch, PS 4, XboxOne.

For U.K.-based furniture retailer DFS — the tie-in being Emmet’s double-decker couch — a multi-million dollar media campaign includes an extended two-minute trailer in which Lego Movie 2 characters led by Emmet undertake a quest to find comfy sofas and “save our butts”.

That leads them to a DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.

According to DFS marketing director Nick Ashworth, “As brands, DFS and Lego share the same commitment to bringing families together. For us, it’s about bringing them the 'joy of comfort', for Lego it’s about the 'joy of building'."

International support also includes opportunities for people to win a trip to Denmark — the home of The Lego Group — from VisitDenmark, the country’s tourism and travel guide; themed Nestle Water bottles in Spain; and limited-edition stamps available online at laposte.fr, from France’s postal service, La Poste.

Opening March 27, LegoLand Florida Resort will “take guests from the theater to the theme park with the launch of  The Lego Movie World.

Created in partnership with Warner Bros. Consumer Products, this destination features three new rides and numerous attractions, all inspired by the characters and themes The Lego Movie and Lego Movie 2.

Located in Central Florida’s Winter Haven (about 45 minutes from Orlando) it includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions, a 152-room Legoland Hotel and the 166-room Legoland Beach Retreat.

Legoland Florida Resort is part of the Merlin Entertainments Group.
 
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