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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov152016

A New Job For Will Ferrell? Lego Philadelphia Seeks ‘Master Model Builder’

By Barry Janoff

November 15, 2016: If for some reason Will Ferrell is contemplating a career other than acting, there might be position open for him in Philadelphia.

In the 2014 film, The Lego Movie, Ferrell was the voices of Lord Business/President Business (and played The Man Upstairs when the animated film morphed into live action), who was a master builder who permanently fixed his Lego creations with "Kragle" (Crazy Glue).

Now, Lego is seeking to fill a position that might sound like a natural for someone just like Ferrell’s character: Master Model Builder at the Discovery Center in Philadelphia, which is scheduled to open in the Plymouth Meeting Mall in Spring 2017.

"If you can build absolutely anything out of Lego bricks and would love the chance to showcase your skills to the public, enter our Brick Factor competition to become our new Master Model Builder!"  Michael Taylor, GM for Legoland Discovery Center Philadelphia, said in a statement.

"The perfect candidate for Master Model Builder is someone with a passion for the Lego brand and enthusiasm for showing our guests the endless possibilities creating models using Lego bricks,"said Taylor.

According to the job description, the Master Model Builder is a "hands-on role that is responsible for maintaining and developing new features and building new models at Legoland Discovery Center, as well as working with the thousands of children expected to visit the attraction."

Lego has created a dedicated Web site with details.

Among the new Master Builder’s duties will be helping Legoland Discovery Center Philadelphia to recreate the city in miniature, with more than one million Lego bricks depicting the city’s "iconic landmarks and buildings," to be voted on by Lego fans and consumers. (Details here.)

Lego said that their would be a two-day Brick Factor competition where potential Master Builders would "display their skills by taking part in creative challenges and building original Lego brick models in timed rounds of judged competition."

The first day of Brick Factor, scheduled for Saturday, Dec. 10, will consist of two rounds with eliminations taking place during each round. That day’s top ten competitors will participate in formal interviews and a final building challenge on Sunday, after which one will be named Legoland Discovery Center Philadelphia’s Master Model Builder. (Details here.)

Guest judges for the competition include Megan Quigley, Master Model Builder at Legoland Discovery Center Boston, and "one lucky child" to be selected by Lego.

The 33,000-square-foot Legoland Discovery Center Philadelphia will also feature building areas, a 4D Cinema and an interactive LEGO-themed ride.

Other Legoland Discovery Center locations include Atlanta, Boston, Chicago, Dallas/Fort Worth, Westchester (NY), Shanghai, Tokyo and Toronto.

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