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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul262012

Lenovo Computes New Alliance With The NFL As Building U.S., Global Brand

Special to NYSportsJournalism

July 26, 2012: Computer and technology firm Lenovo has officially unveiled its new alliance with the NFL, a three-year deal making the company the official laptop, desktop and workstation sponsor of the league in the U.S.

Lenovo replaces IBM in the tech category. Financial terms of the alliance were not disclosed.

Lenovo previously had been a partner with the NBA and the IOC.

The tech firm said it would support with multi-media marketing and activations throughout the year. The first sponsorship activities are scheduled to launch at the 2012 NFL Kickoff event in early September.

Lenovo said it would also engage in "sponsor programs with select teams and players" and have a presence at the Super Bowl Media Center and NFL Experience during Super Bowl XLVII week next February in New Orleans.

“We launched a global brand campaign in 2011 — ‘For Those Who Do’ — and have seen consumer consideration rates increase threefold the past year," David Schmoock, svp and president for Lenovo North America, said in a statement." The NFL gives us a tremendous new forum to introduce consumers to our products and brand.”

According to Schmoock, the NFL has been a Lenovo customer since 2007.

"Now we'll work with the league to integrate our products even more into their operations," said  Schmoock. "[This] announcement coincides with Lenovo's tremendous growth in the U.S. market the past year, and we're very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology."

"The NFL gives us a tremendous new forum to introduce consumers to our products and brand. [It] coincides with Lenovo's growth in the U.S. market."

Under terms of the deal, Lenovo can use NFL-owned trademarks in marketing and advertising activities. The company said that upcoming marketing would include advertising, promotions in retail outlets, customer events and "case studies showing how the NFL is using Lenovo equipment to meet its technological needs, increase productivity and deliver on its business goals."

According to Keith Turner, the NFL’s svp-sponsorship and media sales. "We are excited to welcome Lenovo to the NFL family. We are committed to delivering the best game for our fans, and Lenovo will help us in that endeavor.”

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