Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul262012

Lenovo Computes New Alliance With The NFL As Building U.S., Global Brand

Special to NYSportsJournalism

July 26, 2012: Computer and technology firm Lenovo has officially unveiled its new alliance with the NFL, a three-year deal making the company the official laptop, desktop and workstation sponsor of the league in the U.S.

Lenovo replaces IBM in the tech category. Financial terms of the alliance were not disclosed.

Lenovo previously had been a partner with the NBA and the IOC.

The tech firm said it would support with multi-media marketing and activations throughout the year. The first sponsorship activities are scheduled to launch at the 2012 NFL Kickoff event in early September.

Lenovo said it would also engage in "sponsor programs with select teams and players" and have a presence at the Super Bowl Media Center and NFL Experience during Super Bowl XLVII week next February in New Orleans.

“We launched a global brand campaign in 2011 — ‘For Those Who Do’ — and have seen consumer consideration rates increase threefold the past year," David Schmoock, svp and president for Lenovo North America, said in a statement." The NFL gives us a tremendous new forum to introduce consumers to our products and brand.”

According to Schmoock, the NFL has been a Lenovo customer since 2007.

"Now we'll work with the league to integrate our products even more into their operations," said  Schmoock. "[This] announcement coincides with Lenovo's tremendous growth in the U.S. market the past year, and we're very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology."

"The NFL gives us a tremendous new forum to introduce consumers to our products and brand. [It] coincides with Lenovo's growth in the U.S. market."

Under terms of the deal, Lenovo can use NFL-owned trademarks in marketing and advertising activities. The company said that upcoming marketing would include advertising, promotions in retail outlets, customer events and "case studies showing how the NFL is using Lenovo equipment to meet its technological needs, increase productivity and deliver on its business goals."

According to Keith Turner, the NFL’s svp-sponsorship and media sales. "We are excited to welcome Lenovo to the NFL family. We are committed to delivering the best game for our fans, and Lenovo will help us in that endeavor.”

Back to Home Page