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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct102018

From Soccer Pitch To Big Stage: Leo Messi Plans To Make A Cirque Of His Life

NYSJ Sports-Entertainment Business News Service

October 10, 2018:
Leo Messi has been a star on soccer stages around the world.

Now, his exploits on the pitch are being brought to the big stage in the world of entertainment.

Cirque du Soleil Entertainment Group and Sony Music, along with PopArt Music, have signed a deal to produce a show based on the life and times of Messi.

The show is scheduled to begin in 2019. Tour stops and dates have not yet been released.

According to Cirque du Soleil, the show will “draw its inspiration from the incredible talent and accomplishments of the football legend, who embodies the unique spirit and values of his sport.”

In an intro marketing spot, Messi offers, ‘The first thing I saw was very exciting, because I knew what Cirque meant, and the fact they began to think (of) producing a show about me is something incredible.

“I have no doubt that it will surprise everyone because I’ve seen the shows Cirque produce and they’re wonderful.”

A dedicated Web site has been launched to provide information and updates on the Messi production.

"We are thrilled to be working with such a living legend,” Jonathan Tétrault, president and COO for Cirque du Soleil, said via the company.

“As a world leader of live entertainment, Cirque du Soleil Entertainment Group is becoming the go-to creator of original content and experiences for the world's top brands. We are convinced that bringing Messi's legacy to life on stage will touch audiences and speak to all football fans.”

Cirque du Soleil said that having produced shows honoring such popular figures as The Beatles and Michael Jackson, this show would “celebrate Messi's legacy in Cirque du Soleil's signature way, highlighting the rich culture that makes this sport the most popular worldwide.”

According to Messi, now in-season with FC Barcleona,  "It feels both crazy and incredible that Cirque du Soleil will create a show based on my life, my passion, my sport.”

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