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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

Topps Now: Team USA 2017 WBC Champions (March Mad Ads Below)

COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan232017

Lexus Wants People To ‘Experience Amazing’ With Super Bowl LI Creative

By Barry Janoff

January 23, 2017: In the first official use of its new global tagline, Lexus wants people to "Experience Amazing" through a multi-level campaign that will build up to, and then continue after, Super Bowl LI on Feb. 5.

The upscale car company is using the two weeks prior to the Big Game in Houston's NRG Stadium to publicize two new flagship vehicles: the LC 500 and LC 500h performance coupes and the redesigned Lexus LS 500 luxury sedan.

The campaign is anchored by a 60-second spot, "Man & Machine," which features movement artist Lil Buck and music from recording artist Sia to accentuate the "parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models."

A 30-second version will air during the second quarter of Super Bowl LI on Fox.

The spots show Lil Buck performing street dance style "jookin" over and around Lexus cars, played out to "Move Your Body" from Sia's current album This Is Acting.

"Lexus' newest models reaffirm the brand's performance, engineering, design, and craftsmanship prowess,” Brian Bolain, general manager, Lexus marketing, said in a statement.

"The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world's best luxury lifestyle brands."

Lexus has been part of the Super Bowl broadcast roster since 2012 (Super Bowl XLVI).

Fox is charging upward of $5 million for 30-second spots, per industry analysts.

Other car companies scheduled to appear during the Super Bowl LI broadcast include Hyundai, General Motors (Buick), Honda, Kia and Mercedes-Benz.

The car category was tops in ad spend during Super Bowl 50, with nine companies driving a total of $86.4 million during the Big Game broadcast, according to researching and consulting firm Kantar Media, NY.

That figure was down from $96.8 million during Super Bowl XVIX (nine companies) and a category record $113.4 million during Super Bowl XLVIII (11 companies), per Kantar.

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