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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar062014

LG Glides Into NCAA Tournament Activation With College/NBA Legend Clyde Drexler

By Barry Janoff

March 6, 2014: LG Electronics USA is no stranger to March Madness, and neither is former college and NBA star Clyde "the Glide" Drexler, and they will be joining forces to support the brand's multi-platform marketing during the coming NCAA Div. I Men's Basketball Tournament.

LG, now in its fifth year as an official NCAA corporate partner, said that Drexler would be the face of its “Do Game Day Right” campaign in conjunction with the 2014 NCAA Men’s Final Four.

Via its “Do Game Day Right” effort, LG said it would "offer tips for hosting [gatherings during] March Madness games, recipes for game day bites, keeping up with scores on your LG G Flex through the NCAA March Madness Live app and advice for setting up the ultimate viewing experience."

Support includes an anthem basketball-focused TV campaign, a dedicated Web site and such social media as Facebook, Twitter and YouTube.

“Sports offer so many great moments, whether you’re playing in the game or cheering on your team with family and friends,” Drexler, who played for the University of Houston Cougars in the NCAA men's basketball title game in 1983 (losing to North Carolina State), said in a statement. “I love that LG is helping fans make the most out of their game-day experience, and I’m pleased to share what I’ve learned over the years as a player, coach and commentator.”

In addition, LG has unveiled a “Locker Room Sweepstakes,” with the top prize a trip to AT&T Stadium in North Dallas for Final Four weekend (April 5-7) and other participants eligible for such LG products as Smart TVs, G Pads, microwave ovens and washers and dryers (Details here.)

A separate “Do Game Day Right” promotion directs people to LG's Vine mobile app and Twitter site for an opportunity to win tickets to the 2015 NCAA Men's Final Four in Lucas Oil Stadium in Indianapolis. (Details here.)

LG March Madness activation on-site during Final Four weekend also includes a Coaches Cook-Off, which will pair a representatives from a Dallas-area school with an NCAA basketball coach in a cooking competition, offering a grant of exercise equipment and educational curriculum; and the LG Fan House as part of the Bracket Town fan festival, which will include participation from all NCAA March Madness partners.

LG's TV "Anthem" spot, played out against scenes of college hoops and other school-related activities, offers, "At LG, we know that everyday, in every corner of our world, another chance for a dream to come true presents itself. And just like you, we know the first step . . . believing it's all possible." (See the full spot here.)

According to William Cho, president and CEO of LG Electronics USA, “LG is committed to helping fans create memorable experiences. “We are honored to be a part of those experiences, whether it’s at the games in Texas, or through the amazing picture quality of our Ultra HD TVs and smartphones for fans enjoying the games from home or on the go.”

In 2012, LG extended its original three-year alliance with the NCAA, which gives it exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men’s Basketball Championship and NCAA football championships.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

“I love that LG is helping fans make the most out of their game day experience, and I’m pleased to share what I’ve learned over the years."

Drexler played 16 seasons in the NBA with the Portland Trail Blazers (11+ seasons) and the Houston Rockets, scoring more than 22,100 points, and totalling 6,100-plus assists and more than 2,200 steals. He was a member of Houston's NBA championship team in 1994-95, was a ten-time All-Star and in 1996 was named to the NBA's 50th Anniversary All-Time Team.

Currently a TV announcer/commentator for the Rockets home games, Drexler was elected into the Naismith Memorial Basketball Hall of Fame as a player in 2004 and in 2010 as a member of the Dream Team that won a gold medal in the 1992 Summer Olympics in Barcelona.
 
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