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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

LG Electronics Seeks To Recreate '1984' Disruption With First Super Bowl Commerical

By Barry Janoff

December 17, 2015: If you plan to become a rookie participant on the roster of companies that will run ads during Super Bowl 50 this February, it doesn't hurt to have your commercial created by an agency associated with what has arguably been called the greatest Super Bowl spot of all time.d

LG Electronics said that it's premiere NFL Super Bowl spot would be produced by production company RSA Films, run under the auspices of Ridley Scott and his son, Jake Scott.

Scott recently won the the 2015 Best Director Award from the National Board of Review for The Martian. His career as a Hollywood director and producer also includes such movies as Alien, Blade Runner, American Gangster, Prometheus and Gladiator.

He also was at the helm for Macintosh's "1984" commercial, which aired during the third quarter of Super Bowl XVIII (1984), and has been named the best Super Bowl ad of all time by numerous organizations.

The LG spot will be directed by Jake Scott, who has done has six Super Bowl commercials, including Budweiser's "Lost Dog," which was selected by various analysts as the best spot during Super Bowl XLIX this past February.

LG said that its Super Bowl 50 ad would support its OLED TV and position it as a "New era in TV technology." The company said the spot would be a collaborative effort between Ridley and Jake Scott.

"With '1984', audiences were introduced to a technological advancement that promised to change everything," Jake Scott said in a statement. "I see a similar kind of disruption with LG OLED TV."

"We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project," Lee Jeong-seok, vp and head of the marketing communication division for the LG Electronics Home Entertainment Co., said in a statement. "LG will continue to offer consumers the opportunity to witness OLED TV's abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience."

LG Electronics is no stranger to big sports programming, having been an official NCAA corporate partner since 2009, with multi-platform campaigns to support March Madness, CFB playoffs and other activations among the NCAA's 89 championship events across 23 sports.

Although specific details were not released, LG said that its Super Bowl 50 spot would "illustrate the company's commitment to exploring new technologies and communicate the bold message that OLED TV isn't just a new TV —  it represents a whole new era in television technology."

According to Ridley Scott, "When I first saw OLED TV's, I was mesmerized by its staggering picture quality."

Thirty-second spots during the CBS broadcast are going for upward of $5 million, according to industry analysts.

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