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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Aug232010

China's Li-Ning Signs NBA's Evan Turner To Continue Foray Into U.S. Market 

August 23, 2010: Li-Ning is taking on Nike and adidas and it means business. The China-based company has taken what arguably could be the athletic footwear and apparel firm's biggest step into the U.S. market with the signing of Evan Turner, the 2010 No. 2 overall draft pick of the NBA's Philadelphia 76ers. Executives called it  "a game-changing moment for the Li-Ning brand."

Financial terms of what Li-Ning called a "long-term agreement" were not disclosed. Turner's agent is David Falk, among whose multitude of claims to fame was representing Michael Jordan during Jordan's rise to NBA dominance and the growth of the iconic Nike Air Jordan basketball shoes.

Turner, the 2010 recipient of the Naismith Award, the John Wooden Award and the Associated Press Men's College Basketball Player of the Year while with Ohio State, joins several NBA players who have signed deals with Li-Ning, including Shaquille O'Neal of the Boston Celtics, Baron Davis of the Los Angeles Clippers, Jose Calderon of the Toronto Raptors and Hasheem Thabeet of the Memphis Grizzlies.

No. 1 overall draft John Wall of the Washington Wizards recent signed a deal with Reebok, which is owned by adidas..

After building a billion-dollar business in China, Li-Ning has been ramping up activation in the U.S., in particular since the 2008 Summer Olympics in Beijing when the company was able to make a first-hand impression to athletes, marketers and other businesses. The company has its U.S. headquarters and a retail store in Portland, Ore., which is the long-time home of Nike (located in nearby Beaverton) and adidas.

Li-Ning said it plans to immediately incorporate Turner in marketing and other global activation, and that next season he would have his own line of signature shoes and apparel. Li-Ning did not specify where Turner's shoes would be available, but  Baron Davis' line of shoes is available at Champs and EastBay.com.

"This is truly a game-changing moment for the Li-Ning brand," Brian Cupps, Li-Ning's brand initiative director for basketball, said in a statement. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."

According to Turner, "It's great to have the support of a company that's as eager as I am to perform at the highest level possible. I am excited to be part of a growing brand and to blaze a new path for future young ballplayers everywhere to follow."

Several other NBA players also have deals with China-based shoe companies. Kevin Garnett of the Boston Celtics recently signed with athletic shoe and apparel company Anta after a long association with adidas. Jason Kidd has a deal with Peak. Concurrently, former NBA star Stephon Marbury has a deal to play with the Shanxi Brave Dragons of the Chinese Basketball Assn. that includes team ownership promoting his signature line of Starbury shoes and sportswear via production, retail outlets and marketing. Starbury originally launched as part of the Steve and Barry's roster, but Marbury retained rights when the national retailer closed its doors in 2008.

Li-Ning Company Limited was established in 1990 and named after its founder and chairman, the iconic gymnast who won six medals during the 1984 Olympics.

Jay Li, general manager for Li-Ning International, said he envisions a bright future for Turner. "We are thrilled to have another star representing Li-Ning. To compete and be relevant as a performance sports brand, you need representation of some of the world's best, and we know we're getting that in Evan Turner."

China Keeps Calling, NBA Keeps Answering

Reebok Building Comeback With No. 1 Draft Pick John Wall´╗┐

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