Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Li-Ning (1)

Monday
Aug232010

China's Li-Ning Signs NBA's Evan Turner To Continue Foray Into U.S. Market 

August 23, 2010: Li-Ning is taking on Nike and adidas and it means business. The China-based company has taken what arguably could be the athletic footwear and apparel firm's biggest step into the U.S. market with the signing of Evan Turner, the 2010 No. 2 overall draft pick of the NBA's Philadelphia 76ers. Executives called it  "a game-changing moment for the Li-Ning brand."

Financial terms of what Li-Ning called a "long-term agreement" were not disclosed. Turner's agent is David Falk, among whose multitude of claims to fame was representing Michael Jordan during Jordan's rise to NBA dominance and the growth of the iconic Nike Air Jordan basketball shoes.

Turner, the 2010 recipient of the Naismith Award, the John Wooden Award and the Associated Press Men's College Basketball Player of the Year while with Ohio State, joins several NBA players who have signed deals with Li-Ning, including Shaquille O'Neal of the Boston Celtics, Baron Davis of the Los Angeles Clippers, Jose Calderon of the Toronto Raptors and Hasheem Thabeet of the Memphis Grizzlies.

No. 1 overall draft John Wall of the Washington Wizards recent signed a deal with Reebok, which is owned by adidas..

After building a billion-dollar business in China, Li-Ning has been ramping up activation in the U.S., in particular since the 2008 Summer Olympics in Beijing when the company was able to make a first-hand impression to athletes, marketers and other businesses. The company has its U.S. headquarters and a retail store in Portland, Ore., which is the long-time home of Nike (located in nearby Beaverton) and adidas.

Li-Ning said it plans to immediately incorporate Turner in marketing and other global activation, and that next season he would have his own line of signature shoes and apparel. Li-Ning did not specify where Turner's shoes would be available, but  Baron Davis' line of shoes is available at Champs and EastBay.com.

"This is truly a game-changing moment for the Li-Ning brand," Brian Cupps, Li-Ning's brand initiative director for basketball, said in a statement. "Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage."

According to Turner, "It's great to have the support of a company that's as eager as I am to perform at the highest level possible. I am excited to be part of a growing brand and to blaze a new path for future young ballplayers everywhere to follow."

Several other NBA players also have deals with China-based shoe companies. Kevin Garnett of the Boston Celtics recently signed with athletic shoe and apparel company Anta after a long association with adidas. Jason Kidd has a deal with Peak. Concurrently, former NBA star Stephon Marbury has a deal to play with the Shanxi Brave Dragons of the Chinese Basketball Assn. that includes team ownership promoting his signature line of Starbury shoes and sportswear via production, retail outlets and marketing. Starbury originally launched as part of the Steve and Barry's roster, but Marbury retained rights when the national retailer closed its doors in 2008.

Li-Ning Company Limited was established in 1990 and named after its founder and chairman, the iconic gymnast who won six medals during the 1984 Olympics.

Jay Li, general manager for Li-Ning International, said he envisions a bright future for Turner. "We are thrilled to have another star representing Li-Ning. To compete and be relevant as a performance sports brand, you need representation of some of the world's best, and we know we're getting that in Evan Turner."

China Keeps Calling, NBA Keeps Answering

Reebok Building Comeback With No. 1 Draft Pick John Wall´╗┐

Back to Finances

Back to Home Page