Friday
Sep172010

Liberty Mutual's $1 Million Penalty-Free Pledge Means All Holds Barred

September 16, 2010: Liberty Mutual Insurance, a major player on the college football scene via its  Liberty Mutual Coach of the Year Award and other endeavors, has unveiled the “Million Dollar Game." The insurance firm said it would award upward of $1 million to charity during the 2010 college football season. The caveat: two competing teams must complete an entire game without one penalty being called.

The reward is being offered to all teams in Football Bowl Subdivision (formerly Division I-A), Football Championship Subdivision (formerly Division I-AA), Division II and Division III. According to college football analysts, the last time a penalty-free regular season college football game was played at any of these levels was when Army defeated Navy, 27-6, on Dec. 6, 1986.

If a regular season game is completed in which neither team commits an on-field penalty, Liberty Mutual will donate a total of $1 million (up to $500,000 per team) to a charity selected by each school. If more than one game is completed penalty-free during the 2010 season, the million-dollar donation will be split among all winning schools’ charities.

The “Million Dollar Game" is being run in conjunction with the Liberty Mutual Coach of the Year Award, which honors the coaches who "give back to their teams, schools and communities, on and off field." Four coaches are selected as winners each season with Liberty Mutual donating $70,000 to each for charities of their choice and scholarship funds as part of the award prize. Team penalties and personal fouls are among the College Football Hall of Fame-endorsed criteria used to help determine Award finalists and winners.

“Performance through excellence and sportsmanship, on and off the field, are pillars upon which the Liberty Mutual Coach of the Year Award stands,” Greg Gordon, Liberty Mutual svp-consumer marketing, said in a statement. “We know that ultimately it’s about winning, and coaches and their teams play to win. We don’t want to change that but if a team can achieve that win - without a penalty on either side - we want to celebrate that accomplishment."

Fan voting for the 2010 Liberty Mutual Coach of the Year Award also launched this week. Now in its fifth year, the Liberty Mutual Coach of the Year Award has donated almost an additional $1 million to more than 60 charities and scholarship funds on behalf of 13 coach winners, according to the company. Each winning coach, selected by a combination of online fan voting and a committee of college football media and College Football Hall of Fame players and coaches, receives $50,000 to donate to the charities of their choice and a $20,000 grant to donate to his school's alumni association, to provide an even further positive impact on the school and local community.

Past winners include: 2006 – Greg Schiano (Rutgers); 2007 – Ron Zook (Illinois), Jerry Kill (Southern Illinois), Bill O’Boyle (Chadron State), John Gagliardi (Saint John’s); 2008 – Nick Saban (Alabama), Mickey Matthews (James Madison), Chuck Broyles (Pittsburg State), Larry Kehres (Mount Union); 2009 – Gary Patterson (TCU), Jerry Moore (Appalachian State), Mel Tjeerdsma (Northwest Missouri State), Steve Staker (Coe College).

Back to College

Back to Home Page