Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun112015

Study: Retail Sales For Licensed Goods With Sports, Toon, Fashion Logos A $241B Biz

Special to NYSportsJournalism.com

June 10, 2015: Are consumers really influenced to buy products that feature the names and likenesses of cartoon characters, corporate brands and logos of pro and collegiate sports teams on or associated with them?

According to a new report, yes, in a big way —  to the tune of an estimated $13.4 billion in global royalty revenues and $241.5 billion in worldwide retail sales in 2014.

Sales are led by the Characters & Entertainment category, but also includes the (Pro) Sports and Collegiate categories among the top drivers.

Those numbers are record-setting and on the rise, according the just-released LIMA Annual Global Licensing Study from the International Licensing Industry Merchandisers' Assn., a leading leading trade organization for the global multibillion dollar licensing and branding industry,

"Licensing is a major marketing and retail force and our first-ever global survey clearly attests to its power and reach all over the world," Charles Riotto, LIMA president, said in a statement. "With this comprehensive report, we are able to provide LIMA members with the data they need to more effectively grow their brands and businesses."

The study, which was conducted by Brandar Consulting, LLC, under the auspices of LIMA, found that  the global licensing industry is dominated by five major sectors: Character & Entertainment, Corporate Trademarks, Sports, Fashion, and Collegiate.

Combined, they represented 89% of all licensing revenues in 2014.

The Character & Entertainment category was the most dominant, with more than $107 billion in estimated retail sales, accounting for 44% in retail sales, according to the report.

The consumer products campaign for Disney’s animated Frozen took top honors as "Overall Best Licensed Program" of the year at the annual International Licensing Awards, held June 9 at the 2015 Licensing Expo in the Mandalay Bay Convention Center, Las Vegas.

Frozen also won in the Film, Television, or Entertainment (Animated) Program category.

FIFA's 2014 Men's World Cup won for best "Sports or Sports-Themed Entertainment Program."

The Top Five caegories also included Corporate Trademark ($53 billion, 22%), Fashion ($29 billion, 12%), Sports ($26 billion, 11%) and Publishing ($12 billion, 5.3%).

The Top Ten categories included Collegiate ($4.6 billion, 1.9%), Celebrity ($3.3 billion, 1.4%), Music ($2.3 billion, 1%), Art ($1.7 billion, 0.7%) and Non-Profit ($1 billion, 0.4%).

U.S./Canada was by far the most dominant region with more than $144 billion in retail sales, nearly 60% of the worldwide total, according to the study.

Europe, with more than $57 billion in retail sales, accounted for just under one-fourth of the total global market. Asia accounted for nearly 10% of total retail sales, according to the LIMA Annual Global Licensing Study.

The survey, conducted in April 2015, was fielded online in six different languages and supplemented with in-language phone interviews that resulted in reported revenues for 24 countries representing all major geographic regions. In all, the analysis includes specific data from 490 companies spanning the globe.

The full LIMA Annual Global Licensing Study, including regional and country-by-country breakdowns for major markets, will be available this summer.

See the full list of 2015 International Licensing Awards winners here.

Back to Home Page