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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun112015

Study: Retail Sales For Licensed Goods With Sports, Toon, Fashion Logos A $241B Biz

Special to NYSportsJournalism.com

June 10, 2015: Are consumers really influenced to buy products that feature the names and likenesses of cartoon characters, corporate brands and logos of pro and collegiate sports teams on or associated with them?

According to a new report, yes, in a big way —  to the tune of an estimated $13.4 billion in global royalty revenues and $241.5 billion in worldwide retail sales in 2014.

Sales are led by the Characters & Entertainment category, but also includes the (Pro) Sports and Collegiate categories among the top drivers.

Those numbers are record-setting and on the rise, according the just-released LIMA Annual Global Licensing Study from the International Licensing Industry Merchandisers' Assn., a leading leading trade organization for the global multibillion dollar licensing and branding industry,

"Licensing is a major marketing and retail force and our first-ever global survey clearly attests to its power and reach all over the world," Charles Riotto, LIMA president, said in a statement. "With this comprehensive report, we are able to provide LIMA members with the data they need to more effectively grow their brands and businesses."

The study, which was conducted by Brandar Consulting, LLC, under the auspices of LIMA, found that  the global licensing industry is dominated by five major sectors: Character & Entertainment, Corporate Trademarks, Sports, Fashion, and Collegiate.

Combined, they represented 89% of all licensing revenues in 2014.

The Character & Entertainment category was the most dominant, with more than $107 billion in estimated retail sales, accounting for 44% in retail sales, according to the report.

The consumer products campaign for Disney’s animated Frozen took top honors as "Overall Best Licensed Program" of the year at the annual International Licensing Awards, held June 9 at the 2015 Licensing Expo in the Mandalay Bay Convention Center, Las Vegas.

Frozen also won in the Film, Television, or Entertainment (Animated) Program category.

FIFA's 2014 Men's World Cup won for best "Sports or Sports-Themed Entertainment Program."

The Top Five caegories also included Corporate Trademark ($53 billion, 22%), Fashion ($29 billion, 12%), Sports ($26 billion, 11%) and Publishing ($12 billion, 5.3%).

The Top Ten categories included Collegiate ($4.6 billion, 1.9%), Celebrity ($3.3 billion, 1.4%), Music ($2.3 billion, 1%), Art ($1.7 billion, 0.7%) and Non-Profit ($1 billion, 0.4%).

U.S./Canada was by far the most dominant region with more than $144 billion in retail sales, nearly 60% of the worldwide total, according to the study.

Europe, with more than $57 billion in retail sales, accounted for just under one-fourth of the total global market. Asia accounted for nearly 10% of total retail sales, according to the LIMA Annual Global Licensing Study.

The survey, conducted in April 2015, was fielded online in six different languages and supplemented with in-language phone interviews that resulted in reported revenues for 24 countries representing all major geographic regions. In all, the analysis includes specific data from 490 companies spanning the globe.

The full LIMA Annual Global Licensing Study, including regional and country-by-country breakdowns for major markets, will be available this summer.

See the full list of 2015 International Licensing Awards winners here.

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