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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct222016

Led By NFL, MLB, Licensed Sports Merchandise Market To Top $48B By 2024

By Barry Janoff

October 20, 2016: Citing a "growing consumer base and huge market potential," the global licensed sports merchandise market is expected to witness “considerable growth” in the next few years.

Led by such companies as adidas, Nike, Under Armour, VF Corp., G-III Apparel, Dick's Sporting Goods, Jarden, Knight Apparels, New Era Cap and Great American Products, the market will grow from $27.6 billion in 2015 to $48.2 billion by 2024, according to a new report from Transparency Market Research, Albany NY.

However, the report warns that sales of counterfeit sports merchandise is a much larger market, topping $960 billion last year.

From a geographical perspective, North America "dominated the global licensed sports merchandise market" in 2015, accounting for a nearly 54% of the global licensed sports merchandise market's revenues. The demand for licensed sports merchandise is "chiefly driven by the rising popularity of sporting leagues and their increasing fan bases."

The NFL and MLB together account for nearly 50% of the North America licensed sports merchandise market in terms of revenue, followed by the NBA.

The region is also expected to "retain dominance over the forecast period in terms of revenue contribution to the global market, but is likely to lose prominence to Asia Pacific in terms of growth rate," according to Licensed Sports Merchandise Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016-2024 from Transparency Market Research.

However, in what the firm calls the highly competitive global market for licensed sports merchandise, "the introduction of innovative and technologically advanced products is key to growth and increased consumer adoption rate."

Such product categories as smart clothing — which include workout gear capable of monitoring vital workout signs, reactive materials or fabrics, and wearable devices  have "changed the consumer perception about sports merchandise by leaps and bounds," per Transparency Market Research.

North America is expected to retain dominance over the forecast period in terms of revenue contribution to the global market. However, the study indicates that the region is likely to lose prominence to Asia Pacific in terms of growth rate.

According to Transparency Market Research, "The rapid expansion of the Internet and the growing acceptance of e-commerce as a safe and viable alternative to traditional bricks-and-mortar retailing have supported growth of the licensed sports merchandise market in countries such as India and China."

Unfortunately for companies that product officially licensed products, counterfeit products such as T-shirts, jerseys and hats "has increased at a significant rate in the global market in the past few years."

The worldwide sales of counterfeit products reached upward of $960 billion worldwide in 2015.

"The rising problem of piracy of sports products is likely to pose a serious threat to the licensed sports merchandise market, which in turn is projected to restrain the global licensed sports merchandise market in the next few years," according to Transparency Market Research.

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