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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Saturday
Oct222016

Led By NFL, MLB, Licensed Sports Merchandise Market To Top $48B By 2024

By Barry Janoff

October 20, 2016: Citing a "growing consumer base and huge market potential," the global licensed sports merchandise market is expected to witness “considerable growth” in the next few years.

Led by such companies as adidas, Nike, Under Armour, VF Corp., G-III Apparel, Dick's Sporting Goods, Jarden, Knight Apparels, New Era Cap and Great American Products, the market will grow from $27.6 billion in 2015 to $48.2 billion by 2024, according to a new report from Transparency Market Research, Albany NY.

However, the report warns that sales of counterfeit sports merchandise is a much larger market, topping $960 billion last year.

From a geographical perspective, North America "dominated the global licensed sports merchandise market" in 2015, accounting for a nearly 54% of the global licensed sports merchandise market's revenues. The demand for licensed sports merchandise is "chiefly driven by the rising popularity of sporting leagues and their increasing fan bases."

The NFL and MLB together account for nearly 50% of the North America licensed sports merchandise market in terms of revenue, followed by the NBA.

The region is also expected to "retain dominance over the forecast period in terms of revenue contribution to the global market, but is likely to lose prominence to Asia Pacific in terms of growth rate," according to Licensed Sports Merchandise Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016-2024 from Transparency Market Research.

However, in what the firm calls the highly competitive global market for licensed sports merchandise, "the introduction of innovative and technologically advanced products is key to growth and increased consumer adoption rate."

Such product categories as smart clothing — which include workout gear capable of monitoring vital workout signs, reactive materials or fabrics, and wearable devices  have "changed the consumer perception about sports merchandise by leaps and bounds," per Transparency Market Research.

North America is expected to retain dominance over the forecast period in terms of revenue contribution to the global market. However, the study indicates that the region is likely to lose prominence to Asia Pacific in terms of growth rate.

According to Transparency Market Research, "The rapid expansion of the Internet and the growing acceptance of e-commerce as a safe and viable alternative to traditional bricks-and-mortar retailing have supported growth of the licensed sports merchandise market in countries such as India and China."

Unfortunately for companies that product officially licensed products, counterfeit products such as T-shirts, jerseys and hats "has increased at a significant rate in the global market in the past few years."

The worldwide sales of counterfeit products reached upward of $960 billion worldwide in 2015.

"The rising problem of piracy of sports products is likely to pose a serious threat to the licensed sports merchandise market, which in turn is projected to restrain the global licensed sports merchandise market in the next few years," according to Transparency Market Research.

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