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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan312013

Lincoln Twitter-Driven Super Bowl Ad: Alpacas, Bikers, Turtles, Space Invaders

By Barry Janoff

January 31, 2013: Lincoln Motor's Super Bowl strategy — which involved Jimmy Fallon asking his followers on Twitter to submit their most outrageous road trip stories in 140 characters — has come to fruition.

The automaker has unveiled the 30-second spot that will run during the third quarter of Super Bowl XLVII this Sunday on CBS, which will morph into a 90-second YouTube version. And, thanks to Fallon's followers, it comes complete with alpacas, a group of bikers riding Harley-Davidsons, a film crew in the desert shooting an alien invasion movie and a German hitchhiker who ends up at the marriage altar.

According to Lincoln, more than 6,000 tweets were received over a a three-day period in December, with Fallon overseeing the selection of the best stories, which then were used to create a storyboard for the Super Bowl spot.

As a bonus, those people whose tweets made the final cut were given cameo appearances in the Super Bowl commercial as extras in the final scene. In a similar theme, Volkswagen's Super Bowl spot features people who had meltdowns on YouTube.

Lincoln said it would also be running a second new spot during the Super Bowl broadcast, "Phoenix." The company said that it "graphically showcases the new beginning of the brand with a MKZ emerging from the flames of a Lincoln Town Car."

"A major element of all successful transformations is creating awareness and conversation among many more consumers than just the intended client audience," Matt VanDyke, global director for Lincoln, said in a statement. "True to our brand's new vision to be surprising and different, we approached developing this commercial in a new and revolutionary way."

The Twitter-inspired spot opens with a voiceover explaining the premise. "When the Lincoln Motor Co. teamed up with Jimmy Fallon and asked you to tweet about your most memorable road trips, you helped us tell a story."

Which goes like this: A German agriculture student hitchhiking on a road is picked up by a young woman in a Lincoln. They pass an alpaca farm — "It's the Alpacalypse," yells out the farmer — then make a wrong turn and find themselves on a film set, where aliens have just landed in their spaceship. Back on the road, they encounter a bale of turtles and Harley-riding bikers who are proficient at checkers.

They all come together in a closing scene in which the German student and the woman driver are getting married. The voiceover explains, "It's a road that is full of love. And a journey that starts with you." (See the spot here.)

The longer version on YouTube includes more road trip stories and features NFL Hall of Famer Emmitt Smith as the voiceover and in a cameo and appearances by hip-hop artist Rev Run and actor Wil Wheaton.

According to Lincoln, the tweets that final 30- and 90-second spots included:

• @karinarosewhite - We drove passed an alpaca farm, a few of them were meandering on the highway and my sister screamed, "It's the Alpacalypse!" #steerthescript
• @debdef - #SteertheScript Picked up a German hitchhiker who came to America to study farming!?! Drove him back to Austin to meet my friends.
• @AllenFabijan - #SteertheScript Thousands of turtles crossing the road in FL. Dad stops, so did a huge scary Harley gang! Us and the gang played checkers!
• @Will_Stenner – Drove through a movie set in Palemdale, CA didn't realize it. Got out and enjoyed the catered food #SteertheScript
• @AdinaSpivak – Two separate strangers proposed marriage twice in one day #SteertheScript ... incidentally I was on my way to (someone else's) wedding

Lincoln also has release on YouTube segments featuring each of the Twitter contributors sharing their stories and talking about being in the acutal commerical.

Said Lincoln's VanDyke, "We invited the world to help drive this story and now look forward to this work helping continue the conversation about Lincoln."

Back to Super Bowl XLVII

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