Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb142013

Lindsey Vonn Not Letting Knee Surgery, Rehab Interfere With Marketing Run

By Barry Janoff

February 14, 2013: Lindsey Vonn, arguably the best American female skier of all time, is in the process of rehabilitating her right knee, which required major surgery after she tore her ligaments during a downhill run at the super-G world championship in Austria on Feb. 5.

But that has not prevented Vonn from moving ahead with a pre-arranged marketing deal with Tweezerman International beauty products, which includes a national campaign and, when she is physically able, personal appearances.

The 28-year-old Vonn, who underwent reconstructive surgery earlier this week, is eying a return to competitive skiing in the 2013-14 World Cup season late this year as well as vying for a spot on the U.S. Olympic team that will compete in the 2014 Winter Olympics in Sochi, Russia, next February.

Vonn has won the overall World Cup title four times and is the defending Olympic downhill gold medalist, having won the event at the 2010 Winter Games in Vancouver.

Meanwhile, fans and consumers will get to see a glammed-up Vonn in a multi-media push for New York-based Tweezerman, which is being anchored by a TV spot, Internet and social media activation at such destinations as YouTube, Twitter and Facebook. The campaign, the first for Tweezerman using a celebrity endorser, also features a contest in which consumers can win products from the company.

In the 30-second spot, Vonn is seen using Tweezerman items and also on the slopes.

"When the eyes of the world are on me. When I depend on the perfect tools to make it to the finish line. It takes precisions and quality to get me there," Vonn offers in the spot, which was overseen in-house. "When it comes to beauty tools, Tweezerman is my only choice."

A dedicated Web site offers beauty tips, insights into Vonn's make-up regimen and interactive elements, including a contest offering a Luxe Edition Slant Tweezer.

“We are very proud to have worked with Lindsey Vonn because like Lindsey, Tweezerman always strives to be the best of the best, and second best is never good enough for us”, Dr. Conny Wittke, CEO and president for Tweezerman International, said in a statement. “Our very first commercial featuring Lindsey Vonn perfectly embodies what we are all about: preparation, precision and performance.”

The alliance was unveiled just days after Vonn underwent major surgery on Feb. 11.

Regarding the operation and her rehabilitation, Vonn wrote on her Facebook page, "Success! Surgery went very well yesterday and I'm recovering at home in vail with my family. I want to sincerely thank everyone for their well wishes these last few days. It's going to be a long and hard road back but I will be back!! Xoxo."

“Our very first commercial featuring Lindsey Vonn perfectly embodies what we are all about: preparation, precision and performance.”

Vonn is being supported by her close friend, Tiger Woods, who sent his private jet to transport Vonn from Europe to the U.S. after her accident.

Among the products being supported by the marketing push are the Slant Tweezer, Point Tweezer, ProCurl Lash Curler and the Luxe Edition Crystal Slant Tweezer.

Vonn's other marketing deal s include Under Armour, Red Bull, Oakley, Rolex and JetSet.

Back to Home Page