Top
NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Sunday
Mar182018

Little Caesars March Madness Pizza Promo: “We’ll Give Away As Many As Possible’

By Barry Janoff

March 18, 2018: When Little Caesars Pizza came up with the concept of offering free lunch combos should a No. 16 seed defeat a No. 1 seed during the first round of the NCAA Men’s Div. 1 Basketball Tournament, odds were stacked in the company’s favor that it would not happen.

But when the University of Maryland Baltimore County Retrievers defeated Virginia 74-54 Friday night to become the first-ever men’s No. 16 seed to beat a No. 1 — men’s No. 1 seeds were 135-0 all-time against No. 16 seeds going into the game — UMBC is now going to cost Little Caesars Pizza a lot of Hot-N-Ready Deep-Deep Lunch Combos.

And Little Caesars Pizza says bring it on, thanks in part to the national publicity and millions of dollars it could receive in equivalent media coverage.

“I’d give you a number if I had one!” said Jill Proctor, corporate communications manager for Detroit-based Little Caesars Pizza, when NYSportsJournalism asked her how many Little Caesars Hot-N-Ready Lunch Combos the company expects to hand out on April 2.

“Sorry. All I know is that we’ll give away as many as possible between the hours of 11:30 and 1,” said Proctor.

The Hot-N-Ready Deep-Deep Lunch Combos normally cost $5 and include four Detroit-style “Deep-Deep Dish” pizza slices and a 20-ounce Pepsi product. They will be offered free at participating locations between the hours of 11:30 AM - 1 PM local time (subject to terms and conditions, details here).

Industry analysts said these types of promotions are usually covered by insurance but could still cost the company money. That might be a mute point for Little Caesars due to the amount of publicity and free media coverage it is getting.

Little Caesars Arena in Detroit, which opened in 2017 as home to the NBA’s Pistons and NHL’s Red Wings — and for which the company paid $120 million over 20 years for naming rights, according to industry analysts — hosted games in Round 1 and 2 March 15-18.

Little Caesars is projected to receive an Equivalent Advertising Value (EAV) of more than $1.2 million from NCAA Tournament national TV broadcasts on CBS and Turner Sports Networks and another $60,000 from local TV/radio broadcasts during Round 1 and 2 coverage, said Eric Smallwood, president for analytics, naming rights and sponsorship sales firm Apex Marketing Group, St. Clair MI.

The Hot-N-Ready Deep-Deep Lunch Combo promo has earned Little Caesars another $700,000 EAV to date from TV, radio, press and social media coverage, with the number expected to increase between now and April 2, according to Apex Marketing.

Although not an official partner of NCAA — the pizza category is held by Pizza Hut — Little Caesars has been omnipresent during March Madness.

In addition to the games in Little Caesars Arena, the company has been running multi-media marketing around the Tournament, including a national TV spot, “Skatepark” (pictured below), touting the $5 Lunch Combo “now just $ for limited time.” The commercial did not reference the Lunch Combo giveaway promotion.

And now add national press due to the UMBC upset of Virginia.

Some industry analysts predict that the general public will associate Little Caesars with the Tournament more so than Pizza Hut.

“With all of the coverage Little Caesars is receiving from the naming rights, the promotion and the future coverage as the April 2 promotion period approaches, Little Caesars may well become one of the most talked about non-official NCAA brands during the Tournament,” said Smallwood.

April 2 is day of the Men’s National Championship in San Antonio.

Coverage has included the likes of USA Today, Time, Fortune, Sporting News, Crain’s, CBS, NBC, ABC and the hometown Detroit Free Press as well as local publications and news outlets nationwide.

The promotion was unveiled this past Thursday with a press release and tweet from Little Caesars that read, “If any #16-seeded team beats a #1-seeded team today or tomorrow. @littlecaesars will give away one free HOT-N-READY® Lunch Combo to every family that comes into a participating store between 11:30 a.m. and 1:00 p.m. on April 2. #MarchMadness.”

UMBC was in the South Region, with games played in Spectrum Arena, Charlotte, NC. Outfitted by Under Armour, the team received new kicks and other goodies for its game Sunday night against Kansas State thanks to Under Armour lead hoops spokesman Stephen Curry.

Friday night, after the UMBC-Virginia game, Little Caesars tweeted: “Because "CRAZY HAPPENED" with a #16 beating a #1 (!!!!), everyone in America gets a free #LittleCaesars Lunch Combo on Monday, April 2nd.”

"It was crazy to watch such an upset, but it's a big win for pizza lovers," according to Ed Gleich, svp-global marketing for Little Caesars. "Our Lunch Combo is free on April 2, the final day of the men's college basketball tournament." (Details here).

The NCAA said it was tracking tens of millions of brackets at five major bracket games, including the Capital One March Madness Bracket Challenge Game, ESPN, Bleacher Report, Yahoo, and CBS.

Only 2.18% of all BCG brackets picked the Retrievers to pull off the upset. For reference, 13.73% of brackets picked Virginia to win the championship.

Little Caesars Pizza has more than 5,400 locations worldwide and is located in all 50 U.S. states.

Based on sales it is the third-largest pizza chain in America behind Pizza Hut and Domino’s, according to Pizza Magazine.

According to  Little Caesars, it is the “largest carryout-only pizza chain in the United States (and) third largest pizza chain in the world with stores in 23 countries and territories worldwide, including in each of the 50 U.S. states.”

March Madness

Back to Home Page