Thursday
Apr022009

Louisville Slugger Still Swinging As It Hits 125

April 2, 2009: Not many products can claim to have been used by Babe Ruth, Ty Cobb, Joe DiMaggio, Mickey Mantle, Jackie Robinson, Derek Jeter, Evan Longoria and Dustin Pedroia, but Louisville Slugger can. The official bat of Major League Baseball will be honored in 2009 during its 125th anniversary with marketing support, special logos on bats and commemorative products available to fans and consumers. The special logo will be placed between the center and end brand that contains the player's name and model number for each bat. It will contain the both year in which Louisville Slugger began (1884) and the 125th anniversary (2009). This will be only the third such commemorative logo on an official MLB bat. In 1976, a special 200th anniversary of the U.S. logo was added to each Louisville Slugger used in the Major Leagues, and in 2006, Louisville Slugger placed the breast cancer ribbon logo on the pink bats it created for Mother's Day. The 125th anniversary logo Louisville Slugger bats are available at www.MLB.com, www.Sluggergifts.com, in MLB parks and at the Louisville Slugger Museum & Factory gift shop. "We're happy to help Louisville Slugger celebrate this historic milestone for one of the truly iconic brands in baseball," Howard Smith, svp-licensing for MLB, said in a statement. "We think fans will also appreciate the opportunity to get a personalized bat commemorating the anniversary."

Among the 8,500 players who have signed deals with Louisville Slugger are:

Babe Ruth, Ty Cobb, Honus Wagner, Lou Gehrig, Joe DiMaggio, Stan Musial, Ted Williams, Mickey Mantle, Jackie Robinson, Roberto Clemente, Hank Aaron, Johnny Bench, Harmon Killebrew, George Brett, Robin Yount, Tony Gwynn, Alex Rodriguez, Derek Jeter, Manny Ramirez, Jim Thome, Ken Griffey, Jr., Evan Longoria, Dustin Pedroia and Prince Fielder.

Back to Home Page

Back to MLB