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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec062012

Social Media, Brand Destination LockerDome Fast-Tracks To Success

Special to NYSportsJournalism.com

December 8, 2012: LockerDome, the Facebook- and Linkedin-style destination for sports brands and athletes, said that is has topped the three million monthly unique visitors plateau, continuing a rise that started from the time it launched in January.

LockerDome, based in St. Louis, describes itself as a destination for more than 1,300 personalities, parody sites and other sports properties that use LockerDome as part of their overall social media strategy.

Among the current or former athletes who have a presence on LockerDome are Larry Fitzgerald, Troy Polamalu, LaMarr Woodley, James Harrison, Wade Boggs and Pete Rose; Octagon and Rawlings are among the sports-related brands that use the site.

Athletes and brands have been using the site to drive awareness for promotions and contests and then "easily cross-promote one another, as well as run their contests seamlessly across Facebook and Twitter, maximizing the audience that each property reaches," according to LockerDome.

Polamalu, for example, currently is running a promotion in which he is offering two tickets to the Pittsburgh Steelers-San Diego Chargers game in Pittsburgh on Dec. 9. (Details here.)
 
LockerDome recently partnered with Dime Magazine for a match-game contest on the site offering footwear from Foot Locker.

“The overwhelming demand by athletes, media partners, brands and the audiences [they] reach is a clear indication that the platform will continue to strengthen."

The main thrust of LockerDome, however, is as a social media platform where people can "consume content and interact with like-minded people around their favorite sports interests." Visitors who register with the site can post photos and videos and generate conversations with other registered visitors.

LockerDome said it has been growing at an average rate of 14% per week since its launch 11 months back, surpassing one million uniques in June, two million in October and now three million. The company said that "at its current growth rate, LockerDome is on pace to be a Top Ten most-visited sports site in the next 12 – 18 months."

“The overwhelming demand for LockerDome by professional athletes, media partners, brands and the targeted audiences these publishers reach, and the subsequent meteoric growth from that demand, is a clear indication that the LockerDome platform will only continue to strengthen," Gabe Lozano, co-founder and CEO for LockerDome, said in a statement. “This is just the tip of the iceberg for LockerDome. As explosive as LockerDome’s growth has been in 2012, we will undoubtedly be even more dominant in 2013.”

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