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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar022010

London 2012 Gets Olympic Lessons From Vancouver 2010

March 2, 2010: Now that the 2010 Winter Games are history, the Olympic community is focusing on London and the 2012 Summer Games. To that end, the London Organizing Committee of the Olympic Games and Paralympic Games said it sent a team of 50 staff members to Vancouver with a "specific brief to look at Games-time operations, on how the city functions at Games-time and how the enormous logistical challenges are delivered."

The group was led by CEO Paul Deighton and LOCOG chairman Sebastian Coe, who participated in a ceremony in which the  Olympic torch was handed over by  John Furlong, CEO of the Vancouver Organizing committee.

Separately, USA Track and Field's board of directors has unanimously voted to have Houston host the men's and women's 2012 U.S. Olympic Marathon Trials for the opportunity to represent the U.S. in London. Houston outbid Boston and New York, which was the site of the Olympic Marathon Trials leading up to the 2008 Games in Beijing. The trials will take place January 14, 2012, one day before the 40th annual Houston Marathon. About 250 athletes will be eligible to compete for the Olympic spots.

"As we expected, all three bids were remarkable, and all three bids had qualities that made each unique," Doug Logan, USATF CEO, said in a statement. "Ultimately, we feel that hosting the Olympic Trials at Houston will afford our athletes the best opportunity to succeed in London. What was most striking about Houston's bid was their ability to integrate the Olympic Trials into their weekend of racing in a way that benefited all parties, but first and foremost, the athletes."

Houston will invest $1.7 million to host both races utilizing a public-private partnership, with the support of the city of Houston and the Harris County Sports Commission. Those funds will go toward event logistics, athlete support, travel and prize money, according to the USATF.

LOCOG's Sebastian Coe (R) is handed the Olympic torch from Vancouver's CEO John Furlong. (Photo: LOCOG)Regarding London's education from Vancouver, Coe said the LOCOG identified four key areas in which Vancouver excelled.

1. Sport: Vancouver shared London’s desire to ensure that sport and the athletes are at the heart of the Games and this inspired the athletes to deliver some world-class performances.

2. Service: The volunteers played a huge role in the success of the Games, demonstrating outstanding customer service and providing valuable insight on how volunteers will be recruited and trained for London 2012.

3. Stadia: The stadia in Vancouver and courses in Whistler were full of knowledgeable sports fans and passionate followers of the home team but also enthusiastic supporters of all teams. The full stadia demonstrated how right the organising committee got its ticketing strategy. Tickets for London 2012 will go on sale in 2011 with more details on LOCOG’s ticketing approach issued in due course.

4. Sites: The Games were brought to life in Vancouver with the streets and sites full of supporters, creating a party atmosphere in the city. The big screens in Vancouver provided superb hubs for community activity, enabling everyone to see the sport itself and crucially to celebrate victory ceremonies.

"The four ‘s’s we’ve identified – sport, service, stadia and sites – give us real food for thought and an added level of detail to our planning," Coe said in a statement. "Over the next two and a half years, we will use this information to ensure that we stage a Games for everyone in London."

The LOCOG is still signing marketing partners, but the Summer Games will arrive with all of the International Olympic Committee's global partners intact: ACER, Atos Origin, General Electric, McDonald's, Omega, Panasonic, Samsung and Visa. 

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