Marketers, fans psyches over Kobe Bryant's commitment to play for the USA Basketball hoops squad at the 2012 Summer Olympics in London. MORE

How Her Majesty will get a royal look at the Men's and Women's Marathon events at the Summer Games in London. MORE

The company will work with McCann Erickson to supply ad space on the London Underground, National Rail and countless venues in and around London. MORE

Sebastian Coe said the London Organizing Committee learned a lot from the Vancouver Winter Olympics and plans to embellish that knowledge. MORE

As the IOC gives its latest seal of approval on the 2012 Olympic Games, the LOCOG said it is nearing the $1 billion mark in finances from sponsorships and marketing partners. MORE

Filling an essential slot, BWM has signed as a Tier One automotive partner for the 2012 Summer Olympics in London. MORE

With less than 1,000 days to go, the London 2012 Olympic effort is ramping up among sports and local and global businesses. MORE

London Organizing Committee and marketing partners activate behind '1,000 days to go' campaign for the 2012 Summer Games. MORE

At three-year countdown, London 2012 sets new deadlines. MORE

Organizers of the 2012 Summer Games have signed the first licensing deal in the toy and souvenir category, a three-year deal with iconic British company Hornby. MORE

London 2012 and Sochi 2014 Olympic Games organizers sign business, marketing pact. MORE

The Flora London Marathon on April 26 will give fans, viewers and marketers a sneak peek of what to expect at the Summer Olympic Games in London in 2012. MORE

The Organizing Committee for the 2012 Summer Games have signed a deal with U.K. based Intercontinental Hotels making Holiday Inn the official hotel partner. MORE

Cadbury has increased its marketing status to become the exclusive confectionery and packaged ice cream supplier of the 2012 Summer Games in London. MORE