Monday
Jul272009

At Three-Year Countdown, London 2012 Sets New Deadlines

July 27, 2012: Three years is a long time for some people, but not those involved with the London 2012 Olympic Organizing Committee, which has exactly three years to go until the Summer Games begin on July 27, 2012. To that end, the Olympic Delivery Authority unveiled a set of milestones, known as "The Big Build: Structures," to be achieved during the next phase of constructing the venues and infrastructure for the London 2012 Games.

The ODA said it plans to deliver these new milestones by July 27, 2010, which would be two years from the opening ceremony of the Olympics. "The milestones are challenging as we are working to a very tight schedule," John Armitt, ODA chairman, said in a statement. "But it is important that we are transparent and accountable for the significant public investment in the project. In this way the public can judge progress for themselves."

Among the milestones set by the ODA:
• The structure of the Olympic Stadium including the roof will be complete. The first seats will be fitted and work on the field of play about to start.
•The majority of the Olympic Village homes will be structurally finished and internal works will have started.
• The structure of the International Broadcast Center and multi-storey car park will be finished. The Main Press Center’s structure will be nearing completion.
• The aquatics center’s permanent structure and roof will be complete and all three swimming pools will be dug out.
• The velodrome structure and roof will be complete, with work about to start on installing the timber track.
• The handball arena and basketball arena structures will be in place with internal works underway.

" I broke 13 world records during my career, and I don’t intend to break a 14th by being the chairman of an organization that doesn’t deliver the Games on time," Sebastian Coe, chairman of the London 2012 Organizing Committee and gold medal winner at the 1984 Los Angeles and 1980 Moscow Olympics in track & field, said in a statement. "We've had our doubters - of course, we still do. How would we ever get it done on time? Surely we'd never get sponsors? Could we ever deliver on our promise of inspiring the youth of the world to choose sport? [Now] when asked, 80% of the people in this country say that the Games are going to be good for them or for their family. I know we can deliver a fantastic Games. And it's on budget."

Worldwide partners for London 2012 include Coca-Cola, GE, McDonald's, Omega, Panasonic, Samsung and Visa. Official partners include adidas, BP, British Airways and Lloyds. Official partners include Cadbury, Cisco and Deloitte. Lead marketing agency is McCann Worldgroup.

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