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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan282017

LPGA Showcases Youth, Diversity In New ‘Tour Like No Other’ Global Campaign

By Barry Janoff

January 27, 2017: The Ladies Professional Golf Assn. wants people to know that it is "A Global Tour Like No Other," a mantra that will resonate in marketing, during events and via multi-platform activation throughout the 2017 season.

"Two clear themes have emerged on the LPGA: global and youth," Jon Podany, LPGA chief commercial officer, said in a statement. "The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations, and what these players are accomplishing in their teens is truly amazing."

The 2017 season includes players from 33 countries. Last season saw 18 winners from 12 different countries.

The average age of LPGA tournament winners in 2016 was 22.3, and seven of the top 10 players in the current Rolex Rankings are under the age of 24, according to LPGA.

The push comes as the LPGA is seeking to boost its brand and presence worldwide.

The 2017 schedule includes four new tournaments to a total of 35 (13 outside of North America) and an increase of $4.35 million in total official prize money to a record $67.35 million, according to the LPGA.

Among the top-ranked LPGA golfers, Ariya Jutanugarn and Lydia Ko earned more than $2.4 million in 2016, Brooke Henderson more than $1.7 million; and In Gee Chun, Sei Young Kim, Shanshan Feng and Anna Nordqvist topped $1.4 million in earnings.

Last year, the LPGA and PGA Tour formed a long-term, “strategic alliance to further promote the growth of golf." Golf also got a global boost when it was part of the Summer Olympics for the first time since 1904. (Gold went to Inbee Park of South Korea, Silver to Lydia Ko from New Zeland, Bronze to Chinas’s Shanshan Feng.)

Worldwide sponsorship spend on golf topped a record $1.8 billion in 2016, up 5.1% from the $1.7 billion spent in 2015 and up some $500 million from 2010, according to research firm IEG, Chicago.

The campaign will air on LPGA’s international television partners, including CBS, NBC, ESPN, TNT and Golf Channel, on LPGA.com and via the LPGA’s social media platforms, including YouTube, Twitter and Facebook.

Lead agency is Divot Group, Austin.

The campaign features two 30-second spots that stress the diversity and youth theme.

"How Do You Describe A Champion Golfer" has the golfers describing themselves: "5’8” 6’ 5’2”. Soft-spoken. Outspoken. Multiple languages spoken. Vegetarian. Pescetarian. Steak-loving carnivore. Yoga fan. Weight lifting. Trophy lifting."

"Young" focuses on Ko, who turns 20 in April (and to date has earned more than $7.3 million in career winnings),19-year-old  Henderson and Jutanugarn, who just turned 21. "We’ve walked these fairways for years. Met fans from every corner of the world. Won some big tournaments. Competed at the Olympics. Won a few majors.We’re not kids anymore  . . . But we refuse to let age slow us down. We’re staring 20 right in the face."

So-called veteran players are also in the spotlight.

Callaway Golf just signed Michelle Wie to be a company staff pro (she preciously used Nike but the company no longer produces golf clubs, balls or bags). Her deal includes marketing and using Callaway clubs and ball, and an Odyssey putter on the LPGA Tour. Wie, 27, became the youngest female player to compete in a PGA Tour event when she was 14, and turned pro when she was 16.

"The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations."

Daytona beach, Fla.-headquartered LPGA national marketing partners include ANNA Airways, Arpin Van Lines, Kia, Leaders Cosmetics, National Car Rental, Northeastern University, Prudential, Rolex, Smucker and Tiffany.

"We wanted to showcase these aspirational aspects of our Tour and give fans an opportunity to see our players in a different light beyond swinging a golf club," said Podany. "Which hopefully will encourage women and inspire girls around the world to play golf and experience the LPGA."

PGA Tour, LPGA Become A Media-Marketing Twosome

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