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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May032011

LPGA Now Flying With Frontier Airlines, ECCO Signs LPGA Rookie BelĂ©n Mozo

May 2, 2011: Frontier Airlines has signed its first national deal with a sports franchise, a multi-year alliance with the LPGA.

Financial terms were not disclosed.

As the "official airline of the LPGA," Frontier will receive branding at LPGA Tournaments and on LPGA.com and will provide discounted travel to LPGA constituents. The carrier will support with marketing and signage online at  FrontierAirlines.com and via social media, on-board and at airports.

LPGA recently added RR Donnelley and CME Group to its roster of national sponsors, which also includes Anheuser-Busch (Michelob Ultra), Prudential, Rolex and Smuckers.

In 2008, during a bankruptcy period, Denver-based Frontier ended its alliances with four Denver sports teams: the NHL's Colorado Avalanche, the NBA's Denver Nuggets, the Colorado Crush arena football team and the Colorado Mammoth lacrosse team.

However, the carrier has been an official partner of the Colorado Rockies since 2003; and in Milwaukee has naming rights to Frontier Airlines Center, a convention and entertainment destination, as well as deals with the MLB Milwaukee Brewers and NBA Bucks.

In addition, Frontier Airlines late last year signed three-year deals to become the official airlines of the Colorado State, University of Colorado and University of Wyoming athletic departments.

"No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

"Frontier Airlines uses the tagline 'A whole different animal,' which represents the commitment to do the little things that make a big difference to customers," Jon Podany, LPGA CMO, said in a statement. "At the LPGA, we have a similar campaign called 'See Why It's Different Out Here.' No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

According to Ian Arthur, vp-marketing and branding for Frontier Airlines, "The LPGA has an excellent reputation built on positive fan experiences and a real commitment to giving back to its community. This partnership is a tremendous opportunity for Frontier to secure significant visibility with an audience that clearly appreciates the similar commitments these two organizations have to providing a better and different guest experience."  

Belen MozoIn related LPGA endorsement news, Danish footwear brand ECCO has signed LPGA Tour rookie Belén Mozo to a marketing deal. ECCO said that Mozo would wear the company logo on her headwear while competing in the new Golf Street and BIOM Golf models.

Other pro golf ECCO endorsers include LPGA players Gerina Piller and Jennifer Johnson, and on the men's side Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby and Thongchai Jaidee.

The native of Spain, who was a four-time All-American at the University of Southern California and a top player on the school’s 2008 NCAA National Champion squad.  also has deals with the Greg Norman Collection and PRO SPAIN TEAM.

Mozo turned professional at the 2010 U.S. Women’s Open.

“Belén has already captured the world’s attention with her game, beauty and personality,” Jesper Thuen, marketing manager for ECCO Golf, said in a statement. “She’s the ideal addition to our team and pairs perfectly with our other young players competing on the LPGA Tour.”

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