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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May032011

LPGA Now Flying With Frontier Airlines, ECCO Signs LPGA Rookie BelĂ©n Mozo

May 2, 2011: Frontier Airlines has signed its first national deal with a sports franchise, a multi-year alliance with the LPGA.

Financial terms were not disclosed.

As the "official airline of the LPGA," Frontier will receive branding at LPGA Tournaments and on LPGA.com and will provide discounted travel to LPGA constituents. The carrier will support with marketing and signage online at  FrontierAirlines.com and via social media, on-board and at airports.

LPGA recently added RR Donnelley and CME Group to its roster of national sponsors, which also includes Anheuser-Busch (Michelob Ultra), Prudential, Rolex and Smuckers.

In 2008, during a bankruptcy period, Denver-based Frontier ended its alliances with four Denver sports teams: the NHL's Colorado Avalanche, the NBA's Denver Nuggets, the Colorado Crush arena football team and the Colorado Mammoth lacrosse team.

However, the carrier has been an official partner of the Colorado Rockies since 2003; and in Milwaukee has naming rights to Frontier Airlines Center, a convention and entertainment destination, as well as deals with the MLB Milwaukee Brewers and NBA Bucks.

In addition, Frontier Airlines late last year signed three-year deals to become the official airlines of the Colorado State, University of Colorado and University of Wyoming athletic departments.

"No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

"Frontier Airlines uses the tagline 'A whole different animal,' which represents the commitment to do the little things that make a big difference to customers," Jon Podany, LPGA CMO, said in a statement. "At the LPGA, we have a similar campaign called 'See Why It's Different Out Here.' No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

According to Ian Arthur, vp-marketing and branding for Frontier Airlines, "The LPGA has an excellent reputation built on positive fan experiences and a real commitment to giving back to its community. This partnership is a tremendous opportunity for Frontier to secure significant visibility with an audience that clearly appreciates the similar commitments these two organizations have to providing a better and different guest experience."  

Belen MozoIn related LPGA endorsement news, Danish footwear brand ECCO has signed LPGA Tour rookie Belén Mozo to a marketing deal. ECCO said that Mozo would wear the company logo on her headwear while competing in the new Golf Street and BIOM Golf models.

Other pro golf ECCO endorsers include LPGA players Gerina Piller and Jennifer Johnson, and on the men's side Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby and Thongchai Jaidee.

The native of Spain, who was a four-time All-American at the University of Southern California and a top player on the school’s 2008 NCAA National Champion squad.  also has deals with the Greg Norman Collection and PRO SPAIN TEAM.

Mozo turned professional at the 2010 U.S. Women’s Open.

“Belén has already captured the world’s attention with her game, beauty and personality,” Jesper Thuen, marketing manager for ECCO Golf, said in a statement. “She’s the ideal addition to our team and pairs perfectly with our other young players competing on the LPGA Tour.”

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