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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Golf (1)

Monday
Jul122010

Will Wie, Thompson, Creamer, Gulbis Or ??? Be The Next LPGA Marketing Maven

July 12, 2010: The LPGA is seeking a fresh face or two to lead its marketing charge in 2010 and beyond. It may have its answer in seven-year pro Paula Creamer, or by going a bit back to the future with Se Ri Pak, an LPGA rookie in 1998 who won two of the Tour’s four Major championships in her first year. The LPGA has sought to fill that role over the past few years with the retirements of top players Lorena Ochoa and Annika Sorenstam, both of whom were top marketing spokeswomen.

Pak has signed a deal with Hilton Worldwide to represent the hotelier in various marketing efforts both on and off the golf course. Financial terms of the deal were not disclosed.

Alexis Thompson, who turned pro this year at the age of 15, could be the young woman who moves into the lead marketing position, with deals that already include Cobra-Puma and Red Bull. Thompson looked strong at the U.S. Women's Open this past weekend at Oakmont (Pa.) Country Club, but ultimately fell short to Creamer. Analysts say that victories for Thompson, and for others who could lead the LPGA marketing push, are the ultimate key.

Michelle Wie turned pro in 2005 at the age of 16 amidst much fanfare and sponsorship backing, earning about $12-$15 million from deals with McDonald's, Kia, Nike and Omega. However, unlike Sorenstam and Ocohoa, Wie, now 20, has not yet achieved a consistent level of success on the golf course. She did not make the cut at the U.S. Women's Open this past weekend and, according to Golf Digest, since turning pro has had more missed cuts and withdraws in Majors than she has had Top Ten finishes.

Paula Creamer (Photo: LPGA)Creamer's win at the U.S. Open was her first Majors victory, but the 23-year-old golfer, whose fondness for pink has earned her the user-friendly nickname "Pink Panther," now has nine total wins on the LPGA Tour. Her endorsement deal with adidas-TaylorMade includes a signature line of shoes; she also has deals with, Kraft, Sundog Eyewear, RBS and NEC, according to marketing and endorsement firm Premiere Global Sports, New York.

As Creamer posted on Twitter, she expects her future to continue to shine. "Thank-you to all my sponsors! And to all my fans for always supporting me through the good and bad times. Hopefully [this Major win is] one of many more!"

Like Creamer, 27-year-old Natalie Gulbis has a bevy of endorsement deals, including adidas, Anheuser-Busch and EA Sports. But since joining the LPGA circuit in 2002 has only three wins (two of which were not part of the Tour). By comparison, Ochoa retired at the age of 28 with 30 victories (including 27 on the Tour, two of which were Majors) and Sorenstam retired at 37 with 72 LPGA wins and 27 victories on other circuits.

Sorenstam was earning close to $12 million annually from endorsements when she retired, according to analysts, who put Wie in the $12-$15 million range. Ochoa was taking in about half that amount when she retired earlier this year. Gulbis and Creamer are in the $3-$5 million area, Pak and Thompson are at about $2-$3 million each.

Pak, who won her 25th LPGA title at the Bell Micro LPGA Classic earlier this year and is a member of the World Golf Hall of Fame, will wear the Hilton HHonors logo on the right side of her hat at all remaining professional golf events in 2010. In addition, Pak will participate in three City of Hope charitable fundraising events presented by Hilton Worldwide. The first was the Celebrity Golf Invitational at La Quinta Resort & Club on June 5. Future appearances will be at City of Hope Qualifying event at the Waldorf Astoria Orlando on Sept. 25 at The Riviera Country Club in Los Angeles on Oct. 11-13.

Pak will also speak at the Hilton Golf Academy Alumni event, open to all past Hilton Golf Academy attendees this fall.

“I am an active Hilton HHonors loyalty program member, and it brings me great pleasure to be able to show my support and appreciation of the many HHonors benefits I receive, during each competition this year on the golf course,” Pak said in a statement. “Over the years I have found my home away from home at many of Hilton Worldwide’s hotels, and I know I can trust that I will receive the best customer service at each hotel.”

Se Ri Pak (Photo: LPGA)This partnership runs concurrent with a Hilton HHonors golf offering now through Sept. 6, 2010, in which members can enter the Hilton HHonors Golf Sweepstakes to win a roundtrip vacation with three of their friends to Scotland, Hawaii, Cabo San Lucas, Phoenix or Orlando. Grand Prize winners will also receive 100,000 Hilton HHonors bonus points and the opportunity to play 54 holes on Golf Digest’s top-ranked courses. First Prize winners will receive a new 2010 Burner SuperFast TaylorMade driver, 2010 adidas TOUR360 4.0 shoes and 50,000 Hilton HHonors bonus points. (Full details here.)

LPGA marketing partners include Anheuser-Busch (Michelob Ultra), Choice Hotels,  Blue Diamond Almonds, Prudential and Rolex.

“As we continue to show our support of the game of golf, we are honored to align our leading hotel loyalty program with Ms. Pak," Jeff Diskin, svp-global customer marketing, Hilton Worldwide, said in a statement. "Not only is she one of the most-respected and well-known LPGA players of all time, her winning attributes, unwavering dedication to her craft and her drive for excellence are attributes Hilton Worldwide can proudly stand behind.”

Alexis Thompson, 15, Moves Into LPGA With Endorsers

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