Top
NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr092015

Lucas Oil Stadium Scores More Than $15M In Media Value From Final Four Fracas 

By Barry Janoff

April 8, 2015: The trophies have been handed out, the players and coaches have gone home, and the city of Indianapolis has returned to its pre-days of madness.

But Lucas Oil continues to reap the rewards of having the naming rights to the host stadium that played host to the 2015 NCAA Men's Div. I Basketball Final Four on April 4 and the Championship Game on April 6.

Lucas Oil earned an estimated $15.8 million in media exposure for the three games, based on TV exposure for the stadium signage, graphics, on-air mentions and other related publicity, according to research and analysis company Front Row Marketing, a division of Comcast-Spectator.

That is more than double the estimated $6 million that Lucas Oil, which is based in California but operated under the auspices of company founder and Indiana-native Forrest Lucas, is paying for naming rights.

It did not take into account national stories regarding Indiana's controversial "religious freedom" bill that may have included mentions of Lucas Oil Stadium.

The $15.8 million in media exposure total is based on the estimated cost for a 30-second spot for the title game on CBS between Duke and Wisconsin, which topped last year's record of $1.5 million; and 30-second spots on Turner Sports' TBS, TNT and truTV, which aired the two semi-final games — Duke vs. Michigan State and Kentucky vs. Wisconsin — which topped out at about $700,000, according to industry analysts.

Wisconsin's 71-64 win over previously undefeated Kentucky drew the most TV viewers for an NCAA men’s basketball tournament semifinal game in 19 years, averaging 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS.

The figure was up some 39% from the 2014 semi-final game between Kentucky and Wisconsin.

Duke's title game win over Wisconsin was the highest-rated NCAA men's hoops national championship telecast since 1997, according to CBS and Turner Sports.

Although significant, the $15.8 million in media exposure for Lucas Oil Stadium was below the $17 million Front Row Marketing said that AT&T earned from hosting the 2014 Final Four in AT&T Stadium  in Arlington, Texas.

It also was below the 33.8 million in branded media value Lucas Oil garnered for hosting Super Bowl XLVI in 2012, which aired 0n NBC.

The value of media exposure for NCAA corporate partners in 2014 set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations, according to research and marketing firm Kantar Media, New York.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Lucas Oil paid $121.5 million for a 20-year naming-rights deal for stadium, which opened in 2008 as the home for the Indianapolis Colts.

It will host the Women's Div. I Final Four in 2016, the Men's Final Four in 2021. Lucas Oil Field is the site of the annual NFL Scouting Combine and plans to be in the rotation for consideration for upcoming Super Bowls.

The Men's Final Four in 2016 will take place in Houston's NRG Stadium (April 2 and April 4), followed by Phoenix (2017), San Antonio (2018), Minneapolis (2019) and Atlanta (2020).

PHOTOS COURTESY LUCAS OIL STADIUM

Back to March Madness 2015

Back to Home Page