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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr092015

Lucas Oil Stadium Scores More Than $15M In Media Value From Final Four Fracas 

By Barry Janoff

April 8, 2015: The trophies have been handed out, the players and coaches have gone home, and the city of Indianapolis has returned to its pre-days of madness.

But Lucas Oil continues to reap the rewards of having the naming rights to the host stadium that played host to the 2015 NCAA Men's Div. I Basketball Final Four on April 4 and the Championship Game on April 6.

Lucas Oil earned an estimated $15.8 million in media exposure for the three games, based on TV exposure for the stadium signage, graphics, on-air mentions and other related publicity, according to research and analysis company Front Row Marketing, a division of Comcast-Spectator.

That is more than double the estimated $6 million that Lucas Oil, which is based in California but operated under the auspices of company founder and Indiana-native Forrest Lucas, is paying for naming rights.

It did not take into account national stories regarding Indiana's controversial "religious freedom" bill that may have included mentions of Lucas Oil Stadium.

The $15.8 million in media exposure total is based on the estimated cost for a 30-second spot for the title game on CBS between Duke and Wisconsin, which topped last year's record of $1.5 million; and 30-second spots on Turner Sports' TBS, TNT and truTV, which aired the two semi-final games — Duke vs. Michigan State and Kentucky vs. Wisconsin — which topped out at about $700,000, according to industry analysts.

Wisconsin's 71-64 win over previously undefeated Kentucky drew the most TV viewers for an NCAA men’s basketball tournament semifinal game in 19 years, averaging 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS.

The figure was up some 39% from the 2014 semi-final game between Kentucky and Wisconsin.

Duke's title game win over Wisconsin was the highest-rated NCAA men's hoops national championship telecast since 1997, according to CBS and Turner Sports.

Although significant, the $15.8 million in media exposure for Lucas Oil Stadium was below the $17 million Front Row Marketing said that AT&T earned from hosting the 2014 Final Four in AT&T Stadium  in Arlington, Texas.

It also was below the 33.8 million in branded media value Lucas Oil garnered for hosting Super Bowl XLVI in 2012, which aired 0n NBC.

The value of media exposure for NCAA corporate partners in 2014 set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations, according to research and marketing firm Kantar Media, New York.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Lucas Oil paid $121.5 million for a 20-year naming-rights deal for stadium, which opened in 2008 as the home for the Indianapolis Colts.

It will host the Women's Div. I Final Four in 2016, the Men's Final Four in 2021. Lucas Oil Field is the site of the annual NFL Scouting Combine and plans to be in the rotation for consideration for upcoming Super Bowls.

The Men's Final Four in 2016 will take place in Houston's NRG Stadium (April 2 and April 4), followed by Phoenix (2017), San Antonio (2018), Minneapolis (2019) and Atlanta (2020).

PHOTOS COURTESY LUCAS OIL STADIUM

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