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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Final Four (1)

Thursday
Apr092015

Lucas Oil Stadium Scores More Than $15M In Media Value From Final Four Fracas 

By Barry Janoff

April 8, 2015: The trophies have been handed out, the players and coaches have gone home, and the city of Indianapolis has returned to its pre-days of madness.

But Lucas Oil continues to reap the rewards of having the naming rights to the host stadium that played host to the 2015 NCAA Men's Div. I Basketball Final Four on April 4 and the Championship Game on April 6.

Lucas Oil earned an estimated $15.8 million in media exposure for the three games, based on TV exposure for the stadium signage, graphics, on-air mentions and other related publicity, according to research and analysis company Front Row Marketing, a division of Comcast-Spectator.

That is more than double the estimated $6 million that Lucas Oil, which is based in California but operated under the auspices of company founder and Indiana-native Forrest Lucas, is paying for naming rights.

It did not take into account national stories regarding Indiana's controversial "religious freedom" bill that may have included mentions of Lucas Oil Stadium.

The $15.8 million in media exposure total is based on the estimated cost for a 30-second spot for the title game on CBS between Duke and Wisconsin, which topped last year's record of $1.5 million; and 30-second spots on Turner Sports' TBS, TNT and truTV, which aired the two semi-final games — Duke vs. Michigan State and Kentucky vs. Wisconsin — which topped out at about $700,000, according to industry analysts.

Wisconsin's 71-64 win over previously undefeated Kentucky drew the most TV viewers for an NCAA men’s basketball tournament semifinal game in 19 years, averaging 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS.

The figure was up some 39% from the 2014 semi-final game between Kentucky and Wisconsin.

Duke's title game win over Wisconsin was the highest-rated NCAA men's hoops national championship telecast since 1997, according to CBS and Turner Sports.

Although significant, the $15.8 million in media exposure for Lucas Oil Stadium was below the $17 million Front Row Marketing said that AT&T earned from hosting the 2014 Final Four in AT&T Stadium  in Arlington, Texas.

It also was below the 33.8 million in branded media value Lucas Oil garnered for hosting Super Bowl XLVI in 2012, which aired 0n NBC.

The value of media exposure for NCAA corporate partners in 2014 set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations, according to research and marketing firm Kantar Media, New York.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Lucas Oil paid $121.5 million for a 20-year naming-rights deal for stadium, which opened in 2008 as the home for the Indianapolis Colts.

It will host the Women's Div. I Final Four in 2016, the Men's Final Four in 2021. Lucas Oil Field is the site of the annual NFL Scouting Combine and plans to be in the rotation for consideration for upcoming Super Bowls.

The Men's Final Four in 2016 will take place in Houston's NRG Stadium (April 2 and April 4), followed by Phoenix (2017), San Antonio (2018), Minneapolis (2019) and Atlanta (2020).

PHOTOS COURTESY LUCAS OIL STADIUM

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