Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports media (1)

Thursday
Apr092015

Lucas Oil Stadium Scores More Than $15M In Media Value From Final Four Fracas 

By Barry Janoff

April 8, 2015: The trophies have been handed out, the players and coaches have gone home, and the city of Indianapolis has returned to its pre-days of madness.

But Lucas Oil continues to reap the rewards of having the naming rights to the host stadium that played host to the 2015 NCAA Men's Div. I Basketball Final Four on April 4 and the Championship Game on April 6.

Lucas Oil earned an estimated $15.8 million in media exposure for the three games, based on TV exposure for the stadium signage, graphics, on-air mentions and other related publicity, according to research and analysis company Front Row Marketing, a division of Comcast-Spectator.

That is more than double the estimated $6 million that Lucas Oil, which is based in California but operated under the auspices of company founder and Indiana-native Forrest Lucas, is paying for naming rights.

It did not take into account national stories regarding Indiana's controversial "religious freedom" bill that may have included mentions of Lucas Oil Stadium.

The $15.8 million in media exposure total is based on the estimated cost for a 30-second spot for the title game on CBS between Duke and Wisconsin, which topped last year's record of $1.5 million; and 30-second spots on Turner Sports' TBS, TNT and truTV, which aired the two semi-final games — Duke vs. Michigan State and Kentucky vs. Wisconsin — which topped out at about $700,000, according to industry analysts.

Wisconsin's 71-64 win over previously undefeated Kentucky drew the most TV viewers for an NCAA men’s basketball tournament semifinal game in 19 years, averaging 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS.

The figure was up some 39% from the 2014 semi-final game between Kentucky and Wisconsin.

Duke's title game win over Wisconsin was the highest-rated NCAA men's hoops national championship telecast since 1997, according to CBS and Turner Sports.

Although significant, the $15.8 million in media exposure for Lucas Oil Stadium was below the $17 million Front Row Marketing said that AT&T earned from hosting the 2014 Final Four in AT&T Stadium  in Arlington, Texas.

It also was below the 33.8 million in branded media value Lucas Oil garnered for hosting Super Bowl XLVI in 2012, which aired 0n NBC.

The value of media exposure for NCAA corporate partners in 2014 set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations, according to research and marketing firm Kantar Media, New York.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Lucas Oil paid $121.5 million for a 20-year naming-rights deal for stadium, which opened in 2008 as the home for the Indianapolis Colts.

It will host the Women's Div. I Final Four in 2016, the Men's Final Four in 2021. Lucas Oil Field is the site of the annual NFL Scouting Combine and plans to be in the rotation for consideration for upcoming Super Bowls.

The Men's Final Four in 2016 will take place in Houston's NRG Stadium (April 2 and April 4), followed by Phoenix (2017), San Antonio (2018), Minneapolis (2019) and Atlanta (2020).

PHOTOS COURTESY LUCAS OIL STADIUM

Back to March Madness 2015

Back to Home Page