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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr092013

Marketing Vet Michael Lynch Now On Board As CMO For Surfing Professionals

By Barry Janoff

April 7, 2013: Michael Lynch, who spent nearly two decades trying to get people to use their cards, will now try to get people to use their boards.

Lynch, who for 17 years headed Visa’s global sponsorship marketing/management strategy, has been named CMO and chief revenue officer for the Association of Surfing Professionals International.

The move comes on the heals of former NFL marketing executive Paul Speaker being appointed CEO and veteran surfer Kieren Perrow being named interim commissioner for ASP.

According to ASP, Speaker and Lynch will work together "to build surfing’s new global sports league."

ASP said that 2013 "is a transitional year" and that leadership would use this season "to focus on data-gathering, analysis and preparation as they build toward the 2014 ASP World Championship Tour launch."  ASP, which was formed in 1976, is based in Australia and has its U.S. headquarters in Huntington Beach, Calif.

“Michael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,” Speaker said in a statement. “His extensive experience and expertise identifying and activating sponsorships with the most recognizable sports properties in the world make him the ideal candidate for the position and an invaluable asset to ASP.  He will play a vital role with ASP as we continue to build our infrastructure and grow the organization to better benefit our surfers, sponsors and fans.”

Lynch will be responsible for "helping the organization optimize its growth potential worldwide and specifically manage all ASP marketing, communications and sponsorship activities for professional surfing’s governing body," per ASP.

“The excitement, passion, energy and entrepreneurial spirit of building a new centralized global sports league with Paul was too much for me to pass up."

Lynch, who has more than 25 years of experience in the sports industry, played a strategic role with Visa in the global marketing strategy and execution in such activations as the Olympic and Paralympic Games, FIFA World Cup and NFL. He left Visa in 2012.

“The excitement, passion, energy and entrepreneurial spirit of building a new centralized global sports league with Paul was too much for me to pass up," Lynch said in a statement. "The ASP’s potential is inspiring and I’m looking forward to working with all those associated with ASP as we deliver the very best world-class experience for the fans, surfers and sponsors.”

The ASP World Championship Tour runs now through Dec. 13, with stops that include Australia, Brazil, Fiji, France, Portugal and Hawaii.

Top men's surfers include Kelly Slater, Mick Fanning, Taj Burrow, Adriano de Souza, Joel Parkinson, Nat Young, Jordy Smith, Michel Bourez and Julian Wilson.

Top women's surfers include Carissa Moore, Tyler Wright, Courtney Conlogue, Sally Fitzgibbons, Stephanie Gilmore, Lakey Peterson and Coco Ho.

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