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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in ESPN (1)

Tuesday
Aug112009

Are You Ready For Some 'Madden NFL 10', ESPN Marketing?

August 11, 2009: As part of the pre-launch for one of the most anticipated videogames of the year, Electronic Arts said that Madden NFL 10 will be integrated across all ESPN media on Aug. 13, a day before the videogame's official release. Included will be prominent positioning during the special Thursday night pre-season kickoff of ESPN’s Monday Night Football, which will feature a rematch of Super Bow XLIII between the Pittsburgh Steelers and Arizona Cardinals. Troy Polamalu of the Steelers and Larry Fitzgerald of Arizona are on the cover of Madden NFL 10.

Madden NFL 10 footage, advertising spots and other Madden NFL 10 content will be seen throughout the broadcast. Custom billboards will be featured across ESPN programming throughout Aug. 13, including “SportsCenter” and “NFL Countdown;” Madden NFL 10 "mini-mercials" will run on “SportsCenter” telecasts; and Madden NFL 10 advertising will be featured on the ESPN.com homepage with a unique eight-second interstitial execution. Madden NFL 10 will also be featured in ESPN Mobile including video, messaging, mobile Web and ESPN's ScoreCenter iPhone app.

On Aug. 13, 15 and 17, ESPN2, VH1 and NFL Network, respectively, will air the Madden NFL 10 Pigskin Pro-Am Game, a flag football event pitting two teams containing such NFL legends as Joe Montana, John Elway, Jerry Rice, Barry Sanders and Deion Sanders. “The launch of Madden NFL is an event that our fans look forward to throughout the year,” Nathan Stewart, marketing director for EA Sports, said in a statement. “With our ever-expanding audience, we wanted a launch for Madden NFL 10 that would not only show the depth of our connection with NFL football, but also reach our fans in all corners of the country.”

Super Bowl Foes Get Cover Honors For Madden NFL 10

Videogame Companies Using The Beatles, Guitar Hero, Madden 10 For Q3, Holiday '09 Comeback

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